“High Satiety” Solutions for Your Consumers
Almond Board of California
The organization claims that products with excessive packaging and lots of air are bad for the environment as well as “a form of deception.”
There are laws in place regulating the difference between container capacity and product volume but CSPI claims that there is not enough oversight of the rules.
CSPI executive director Michael Jacobson said: “It would be disheartening, even shocking, if it weren’t so commonplace. But as consumers we’ve almost come to expect that our food packages will be half full of food and half full of air. Slack fill is just one trick that food marketers employ to make us thing we’re getting more for our money than we are.”
He added that cutting package size would reduce the number of truckloads it takes to transport the same amount of food.