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Coca-Cola adopts front-of-pack energy labeling

02-Oct-2009

Related topics: Business

Coca-Cola has said that it will add calorie counts to the front of drinks packaging in the US and Mexico, with energy information on “nearly all” its products by the end of 2011.

Chairman and chief executive officer Muhtar Kent said: “Now more than ever, people expect facts about the products they consume to be both readily available and visible. This global commitment is about making it easier for consumers to quickly see the calorie information for our beverages.”

Fountain drinks, unsweetened and unflavored waters, and returnable bottles will be exempted from the new labeling system.

Coca-Cola products already carry front-of-pack labels in Europe and Australia.