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GSB flavors target health and relaxation

17-Mar-2009

Related topics: Business

GSB Flavor Creators is targeting health and wellness products with a new range of ‘soothing’ flavors.

The flavors are part of the Georgia-based firm’s ‘shuffled flavors’ range, which it has been developing in recent months to develop “unusual but complementary tastes”.

The latest additions are Cucumber Mint, Calming Chamomile Lemon, and Lingering Lavender Berry, which the company suggests adding to products that “promote wellness and fight against stress and free radicals”.

Possible applications include beverages, confectionery, and baked goods, the company said.