Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Headlines > Business

News in brief

Go Healthy unveils plans to unite with large-scale retailers

29-Apr-2009

Related topics: Business

Go Healthy has announced plans to enter into a leasing or joint venture agreement to use up to 1,500 square feet of floor space in large retail stores to promote its products.

CEO of Go Healthy Charlie Caudle said: “We have been approached by certain major retail entities for various opportunities that focus on distribution of the products as well as use by their employees. The employees of the two entities exceed 200,000. They both have major retail facilities in almost every state. These potential partners have a strong presence, like Go Healthy, in the youth and college markets where we have extensive reach. As the concept is finalized and deployed, we will update the market accordingly.”

Go Healthy is the company behind Go! energy recovery shakes and bars, and Cholesterade.