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IFF blog opens window on company’s culinary world

24-Mar-2010

Related topics: Business

 

International Flavors and Fragrances (IFF) has launched a blog, entitled A Taste of CulinEssence, intended as a platform from which the company’s chefs can share their culinary thoughts and news.

Executive chef Kevin McDermott said: “In addition to trends, news, links, and recipes, this blog gives us a place to talk about other interesting stories that happen at IFF that we think our customers would enjoy hearing about. We see it as a window into the culinary world at IFF.”

 

Master chef Florian Webhofer added: “We are hoping that by inviting people into our world, they will come to better understand the passion that goes into all we do – from trend concepts to gold standard development to flavor creation.”

 

The blog can be found at www.culinessence.com .