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P.L. Thomas (PLT)
Under the scheme, many participants have agreed to cease advertising their products to children under 12 completely.
The initiative participants accounted for more than 80 percent of the food, beverage and restaurant commercials that children between the ages of two and eleven saw on children’s television programming in 2007.
The BBB said in a statement: “Now that all of the pledges are in effect, children and their parents will be able to witness a significant shift in advertising practices of Initiative participants toward the promotion of healthier options.”
Companies signed up to the scheme include Nestle, Dannon, Coca-Cola, ConAgra Foods, General Mills, Kellogg’s and Kraft Foods.
