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Mars' new center to oversee chocolate from bean to bar

17-Oct-2008

Related topics: Business

Confectionery giant Mars has opened the $70 million Dove Chocolate Center of Excellence in south-central Pennsylvania.

The center, less than 10 miles from rival Hershey’s flagship store in Pennsylvania, is intended to support the company’s premium chocolate category. In keeping with the industry-wide trend of “from farm to fork” the center is reportedly responsible for developing chocolate from “bean to bar”.