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Nestle seeks packaging design advice

16-Feb-2009

Related topics: Business

Nestle Confections and Snacks in the US are turning to the consumer for design advice with the firm launching a competition to ask consumers to vote for the latest packaging for its Goobers, Sno-Caps and Oh Henry! brands.

According to an article in advertising publication Brandweek, the confectionery player has invited potential packaging arbiters from the public to visit Adeliciousdilemma.com and vote before March 6.

 

Participants that contribute to the vote are entered into a competition to win one of five $100 confectionery prize packs. Online marketing includes video support on community site YouTube.