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The Good And Green Marketing Conference will look at ways companies can distinguish their brands in a “crowded sustainability marketplace” and identify approaches to impact a “new breed of ethical consumers”.
Conference sponsor, the Natural Marketing Institute, which specializes in health, wellness and sustainability, said that as the green wave hits mainstream consumers, it is more important the implications and opportunities for brands and companies are considered.
It will be sharing insights and new research from its LOHAS Consumer Trends Database.
Good And Green, produced by PME Enterprises, is on December 3-4 at the Chicago Cultural Center.
