The company has said that Friedman will manage Frutarom’s American business while making new acquisitions and seeking to expand its activities throughout the Americas.
Before joining Frutarom, Friedman was vice president of global Israeli firm Makhteshim Agan Group, which has an annual turnover of more than $2bn.
Friedman said: “I see a huge potential for Frutarom to continue to grow its business, both through organic growth and new acquisitions.”





