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Cereals and bakery preparations

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Let Your Gr-r-reat Out campaign helps drive biggest sales lift in three years for Frosted Flakes

Sales of Frosted Flakes – the #1 US cereal brand targeted at kids – rose 4.3% year-on-year in the four weeks to August 13, 2016 (Nielsen data), the biggest bump over a four-week period for three years, as Kellogg’s new ‘Let Your Gr-r-reat Out’ campaign appeared to hit the spot with shoppers.

Elevation Brands CEO: Gluten-free bakery is saturated, but there’s a ton of white space in other allergy-friendly categories

The world will probably keep turning without another gluten-free cookie or cracker, but there is a ton of white space for allergy-friendly foods in other parts of the store, and untapped opportunities in c-stores, club stores, schools, and in Mexico, where the gluten-free retail market is set to “explode,” says the CEO of Elevation Brands, the parent company of Ian’s. 

China’s fragmented bakery market likely to consolidate: Mintel

China’s fast-growing bakery market is likely to experience consolidation as larger players develop, analysts at Mintel have suggested.

Having a ball: Can a move to fresh bakery help Eat the Ball crack the US grocery market?

It burst onto the scene six years ago in Europe, but can Eat the Ball crack the US market? It’s still early days, but with the right merchandising strategy, the sports-themed sandwich rolls could also be a winner this side of the Atlantic, says US managing director Joe Carter.

Post Foods tests Snapchat marketing with Honey Bunches of Oats campaign

With Snapchat ads, a personalized ad generator, and the tagline “THIS. IS. EVERYTHING.,” Post Foods LLC believes it has the tools to target younger Millennials with surgical precision.

Developer says milling process creates multifunctional chia ingredient

Chia is a hot superfood. But entrepreneur Angelo Morini saw in its varying quality an opportunity, and his Anutra brand of chia was born.

Back-to-school launches & campaigns highlight innovation, giving-back

It is back-to-school time, which means parents nationwide will be stocking up on snacks and looking for fast solutions to fill their children’s lunchboxes. Startups and big brands alike are stepping up to help with new product launches, giving campaigns and ideas for nutritious meals. 

5 trends changing how consumers grocery shop & tips for retailers to adapt

After changing little in the past 80 years, supermarkets need to lean into megatrends that are reshaping how consumers buy groceries or else risk losing shoppers to other emerging channels, including ecommerce, suggests Acosta, a full service sales and marketing agency, in a recently published report – The Revolution of Grocery Shopping.  

Harris Poll reveals what groceries Americans buy online and why

When it comes to online shopping, consumers may say that they want products with a long shelf-life, but a recent Harris Poll found that they are just as likely to buy fresh fruits and vegetables as dry packaged goods online – revealing ecommerce may hold more promise for perishable products that originally believed. 

Top 10 US salty snack brands: Who have been the star performers so far in 2016?

IRI data reveals how the 10 biggest brands in key US salty snacks categories have performed in dollar and unit terms in the first six months of 2016.

Annual viral outbreaks & fluctuations in vitamin D could explain seasonal association of celiac disease

Epidemics of seasonal viral infections, such as the flu, or seasonal fluctuations in mothers’ vitamin D levels, could explain why celiac disease is strongly associated with children’s season of birth and shed light on what triggers the  autoimmune disorder, suggests new research published in the Archives of Disease in Childhood.

Top 10 US cereal brands: Winners and losers in first half of 2016

General Mills – which made some bullish comments  about its breakfast cereals business earlier this year – has outperformed major rivals in the first half of 2016.

How are America's biggest bakery businesses performing in 2016?

IRI data reveals how the biggest businesses in key parts of the US bakery market performed in the first half of 2016

Kellogg giving away Special K packs to mark US Olympics gold medal success

Kellogg has unveiled special-edition packs of Special K it is giving away free to mark the US Olympic gymnastics gold medal wins.

Shanti Protein & Energy Bars make superfoods accessible to the masses, focus on consumer education

For all their hype, superfoods often are restricted to trend-setting consumers with higher incomes who shop the natural channel, but the makers of Shanti Protein and Energy Bars want to change that by making the ingredients easily available to the masses in a familiar format and at an accessible price point.

More is better when it comes to adding fruit & veggies to shelf-stable products

For years a super fruit could give a finished product near superstar status, but as acai, pomegranate, cranberry and other nutritional powerhouses have gone mainstream, manufacturers looking for the same lift from the ingredients have to up the ante.

Kind publishes added sugar content of entire product range

Kind claims to have become the first US national snack brand to publish details of the added sugar in its products.

Purely Elizabeth mixes up the granola scene by adding probiotics

Back when Elizabeth Stein added granola to her brand’s portfolio in 2012, ingredients such as 'ancient grains' were a novelty. As the category becomes more saturated, Purely Elizabeth now stands out with a probiotic granola offering.

Could 2017 be the breakout year for home-grown ancient grain sorghum?

It might not have attracted as much media attention as quinoa or chia, but sorghum – a home-grown gluten-free grain that is every bit as attractive in the nutritional and sustainability stakes - is steadily gaining traction in food applications, not least because it’s more affordable than other ‘ancient grains,’ says the United Sorghum Checkoff.

IFT in review

Gluten-free products are evolving to be more nutritious, flavorful, Firebird Artisan Mills says

The gluten free market in the US remains hot, but as the category becomes more crowded, manufacturers must offer products with added appeal to stay competitive – such as a protein boost from pulses or an added dose of fiber and flavor with ancient grains, according to experts.

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