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Trendspotting at FNCE: Watermelon, peanut butter, dried fruit & veggie bowls grab attention

At the Food and Nutrition Conference and Expo in Boston this week, emerging and maturing trends showcased on the show floor included more watermelon-based products, variations on peanut butter and lots of fruit- and vegetable-forward convenience foods.

'It still feels like we’re just at the tip of the iceberg...'

What's the size of the sprouted food prize?

To Your Health Sprouted Flour Co – the Alabama-based supplier of the organic sprouted grains in Kashi’s cereals – has expanded its facility for the third time to meet surging demand, says founder Peggy Sutton, who is predicting revenues of $6m in 2016, 10-years after she first started sprouting grains in mason jars in her kitchen. 

Authenticity, emotional connection sell brands better than free-from claims, Foodmix survey finds

The highly popular, and arguably over-used strategy of placing free-from claims front and center in food and beverage marketing to woo today’s more health-conscious shopper may not be as effective as some manufactures believe, according to new research from Foodmix Marketing Communications. 

Leadbetter's realigns to focus on allergy-friendly manufacturing: ‘Our growth curve is very steep’

San Francisco-based Leadbetter’s Bake Shop has stopped making English muffins, its flagship product, and changed its name to Better Bakeries as it focuses on building an allergy-friendly food manufacturing and co-packing business designed to bridge the gap between Mom & Pop scale operators and the big guns in gluten-free.

Brazil’s drive-thru bakery chain Pão to Go ready for simultaneous debut in Europe and US

Brazil’s first drive-thru bakery chain Pão to Go (Bread to Go) is set to expand to Europe and the US to capitalize on its concept of express bakery services for time-conscious consumers.

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: The rise and evolution of meat snacks in America

In the past few years, Americans’ growing demand for protein and desire for on-the-go food opened the door for meat jerky to re-position itself as a healthy, convenient snack, which eventually lead to a full-blown love affair with all types of meat snacks – including sticks, bars and even pork rinds.

AccelFoods expands portfolio to focus on snacks, international flavors & small-batch production

Food- and beverage-focused venture fund AccelFoods’ latest cohort of six startups underscore the ongoing heavy influence on industry and market potential of healthy snacking, international flavors and small-batch production.

Rebranding as Soul Sprout gives former Two Moms in the Raw broader appeal, scientific grounding

Veteran snack-maker Two Moms in the Raw expands its portfolio of organic plant-based products after rebranding as Soul Sprout to appeal to more consumers and better communicate the added-value of its food as well as more firmly ground the company’s image in nutritional science.

Expo East

301 INC shines light on what qualities in startups catch investors’ attention

Hardly a week goes by without a large food company snapping up an innovative food or beverage company or someone investing millions in a promising young brand – but for every entrepreneur who secures sufficient funds to scale, many more struggle to be noticed and succeed.


Trends shaping NPD and consumer behavior in the US bakery market

Analysts identify the trends shaping product development and consumer behavior in the baked goods market ahead of the International Baking Industry Exposition in Las Vegas this week .


Clean label: Small but growing part of bakery products mix, says DuPont

Clean-label products represent a small but growing part of the bakery market, according to ingredients supplier DuPont Health and Nutrition.

Three whole grain trends in 2016, based on Whole Grain Stamp applications

Now more than a decade old, 12,000 products worldwide boast a Whole Grain stamp. The Whole Grains Council shares some emerging trends.

Kellogg renews sponsorship of US Olympic Committee for 2018 and 2020 Games

Kellogg is renewing its partnership with US Olympic Committee, which it will sponsor through the 2018 and 2020 Olympic and Paralympic Games.

FoodBytes! Boulder finalists focus on reducing food waste, increasing sustainability

Reducing food waste and increasing sustainability so that food and beverage manufacturers can make more with less are common goals and key attributes of the 10 finalist food, agriculture and tech companies selected to present at the FoodBytes! Boulder pitch slam and networking event in October. 

News in brief

Experts advise marketers to promote taste first, health second, at whole grains conference

Marketers should promote the taste, flavor, and texture of whole grains more over their health benefits, experts suggested during the first day of Oldways' ‘Whole Grains Away From Home’ conference in Rosemont, IL.

Let Your Gr-r-reat Out campaign helps drive biggest sales lift in three years for Frosted Flakes

Sales of Frosted Flakes – the #1 US cereal brand targeted at kids – rose 4.3% year-on-year in the four weeks to August 13, 2016 (Nielsen data), the biggest bump over a four-week period for three years, as Kellogg’s new ‘Let Your Gr-r-reat Out’ campaign appeared to hit the spot with shoppers.

Elevation Brands CEO: Gluten-free bakery is saturated, but there’s a ton of white space in other allergy-friendly categories

The world will probably keep turning without another gluten-free cookie or cracker, but there is a ton of white space for allergy-friendly foods in other parts of the store, and untapped opportunities in c-stores, club stores, schools, and in Mexico, where the gluten-free retail market is set to “explode,” says the CEO of Elevation Brands, the parent company of Ian’s. 

China’s fragmented bakery market likely to consolidate: Mintel

China’s fast-growing bakery market is likely to experience consolidation as larger players develop, analysts at Mintel have suggested.

Having a ball: Can a move to fresh bakery help Eat the Ball crack the US grocery market?

It burst onto the scene six years ago in Europe, but can Eat the Ball crack the US market? It’s still early days, but with the right merchandising strategy, the sports-themed sandwich rolls could also be a winner this side of the Atlantic, says US managing director Joe Carter.

Post Foods tests Snapchat marketing with Honey Bunches of Oats campaign

With Snapchat ads, a personalized ad generator, and the tagline “THIS. IS. EVERYTHING.,” Post Foods LLC believes it has the tools to target younger Millennials with surgical precision.

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