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USDA expands insurance for farmers transitioning to organic production

The financially daunting three-year transition to certified organic production just became a little less risky for farmers thanks the USDA expanding crop insurance to better reflect the product’s actual value.

Consumers more likely to trust iconic brands, but are open to innovative startups, survey shows

Consumers are more likely to trust iconic brands from large corporations with long track records of consistent performance, but younger, smaller companies can edge out Big Food with meaningful innovation and positive, direct consumer engagement online, suggests new market research from BrandSpark International.

Wish-Bone tries to entice shoppers back to the center store with two new dressing lines

With the launch of two new Wish-Bone lines, Pinnacle Foods hopes to reinvigorate the salad dressing aisle in the struggling center-store by enticing back consumers who left to make their own dressing or to buy refrigerated options they perceive as fresher.

Nestle’s nutrition profiling system helps target reformulations

Carefully balancing consumers’ age-specific nutritional needs with how and when they eat different foods helped Nestle successfully reduce sodium, sugar and fat significantly in some of its most frequently consumed foods without sacrificing taste. 

Organic meat & dairy has more omega-3 but amounts aren't 'nutritionally relevant'

Organic meat and dairy products have more healthy omega-3 fatty acids according to a large meta-analysis review - but experts have warned the amounts are too small to actually have an impact on diet.

Innovation award underscores consumer demand for healthy, natural and boldly flavored products

The food and beverage industry is in the middle of an innovation renaissance that is far outpacing many other consumer goods categories as illustrated by the winners of the 2016 Product of the Year award for innovation announced Feb. 11. 

Summer feeding program for school children could become permanent if Obama gets his way

Recognizing the detrimental impact – and long-term costs to the US – of hunger on children’s health and education, President Obama proposes expanding and streamlining existing programs that help feed Americans in-need. 

'Expand and expand': Magnum chocolate harbors global ambitions after premium refresh

Unilever’s Magnum chocolate range has entered retail outlets across Western Europe after a recent rebranding and plans further global expansion, says contract manufacturer Kinnerton Confectionery

Ben & Jerry’s vegan frozen desserts could pave the way for more mainstream plant-based alternatives

Ben & Jerry’s new line of vegan frozen desserts could accelerate the already fast consumer adoption of plant-based alternatives to conventional products and inspire more mainstream product manufacturers to follow suit, advocates say. 

Fresh prepared food elevates groceries, drives foot-traffic

Fast-growing and increasingly sophisticated fresh prepared food services at supermarkets are a double-edged sword for consumer packaged goods with one side defending against competition from restaurants and the other cutting into center-store sales by offering a more convenient meal solutions, according to new research. 

“Local” claims are not equally effective across all food categories, Harris Poll finds

About half of Americans say “local” claims are an important factor in their food purchase decisions, but exactly how influential they are depends on where in the store they are made, according to a recent survey. 

Natural & Organic Health Association drops plans for “natural” seal

The Organic & Natural Health Association is abandoning its plan to create a certified seal that demonstrates when products are natural, but it remains dedicated to defining the widely used, but loosely understood marketing term. 

Health & Wellness 2020

C-stores offer growth opportunity for better-for-you brands

Convenience stores, often considered a destination for indulgent, unhealthy snacks, could offer a new growth opportunity for better-for-you brands as the channel’s core audience begins shifting slightly towards more health-conscious shoppers, according to research from the Hudson Institute and Natural Marketing Institute.

Green Chef extends suppliers’ reach into homes nationwide with transparency

The co-founder and CEO of Green Chef infuses his passion for transparency into every aspect of the fresh meal kit delivery company, and in doing creates new marketing opportunities for its suppliers and helps them increase consumer awareness of their brands. 

Diet meals step-up with more premium, gourmet offerings, test reveals

Diet delivery meal services are raising the bar to create more gourmet appearing and tasty meals in a bid to attract more consumers who traditionally have shied away from frozen entrees, suggests the results of a recent consumer taste test.

Unilever CEO: We haven't been able to stem the ongoing market decline in spreads

While Unilever has made strong gains in premium ice cream and gelato – with Talenti (which it acquired in late 2014) generating a 40% surge in sales in 2015 – it has not been able to arrest the decline in its spreads business, CEO Paul Polman told analysts on Tuesday.

General Mills: Chobani’s 'wilfully deceptive' ads assert that safe & legal ingredients in rival products are toxic and unsafe

The legal firestorm prompted by Chobani’s provocative new ad campaign for its Simply 100 Greek yogurt range has intensified this week as General Mills has filed a lawsuit accusing Chobani of false advertising and unfair competition.

Chobani Simply 100 ad campaign sparks legal spat with Dannon

Chobani’s provocative new ad campaign for Simply 100 – which directly attacks the ingredient choices of two rival brands – has landed it in legal hot water, with Dannon’s lawyers demanding an immediate halt to the campaign and Chobani responding with a lawsuit.

2015 Dietary Guidelines create marketing opportunity for manufacturers, trade groups

The 2015 Dietary Guidelines released Jan. 7 create a marketing opportunity for savvy manufacturers and industry stakeholders to promote their products through educational materials that help consumers better understand how to meet the report’s recommendations. 

'The huge disparity between what the guidelines advocate and what Americans actually eat is beyond alarming'

Dietitians respond to 2015 Dietary Guidelines: ‘The American public needs more forceful messages.’

What do registered dietitians and nutritionists think of the 2015 Dietary Guidelines for Americans, and how much do they ultimately matter, since the gulf between what Americans are told to eat – and what they actually eat - remains huge?

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