While the plant-milk market is maturing, there is still room for new entrants offering a premium take on the category, says the CEO and founder of Texas-based MALK, which uses high-pressure-processing (HPP), and no preservatives, thickeners, or emulsifiers in her ‘cold-pressed’ organic nut milks.
What distinguishes the winners from the losers in the ultra-competitive beverages market?
Chobani’s provocative new ad campaign for Simply 100 – which directly attacks the ingredient choices of two rival brands – has landed it in legal hot water, with Dannon’s lawyers demanding an immediate halt to the campaign and Chobani responding with a lawsuit.
What do registered dietitians and nutritionists think of the 2015 Dietary Guidelines for Americans, and how much do they ultimately matter, since the gulf between what Americans are told to eat – and what they actually eat - remains huge?
Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.
Just weeks after telling Hampton Creek it was playing fast and loose with food labeling regs by branding its flagship egg-free spread ‘Just Mayo’, the FDA says Hampton Creek can now keep the ‘Just Mayo’ brand name - as long as it makes minor tweaks to the label.
Coca-Cola has urged a California federal court to toss a class action lawsuit alleging it misrepresents its flagship product as being free from added preservatives and artificial flavors.
The FDA has rejected a citizen’s petition calling for mandatory labeling of foods from genetically engineered crops, arguing that labels are not warranted unless there is a material difference in the safety or nutritional profile of the foods in question.
Transparent advertising is essential for reaching modern consumers, but as the maker of Element [Shrub] discovered – knowing which facts to emphasize first is key to driving initial trial.
Fermented foods and beverages are growing in popularity as consumers learn more about their health benefits – in turn opening the door for entrepreneurs like The Sweet Farm, which sells fresh sauerkraut and is developing a line of cultured sodas and probiotic tonics.
While no single substitute for nitrite can replace all of its functions, a combination of emerging technologies and plant-based ingredients could be used to reduce or completely replace nitrite in processed meats, say researchers.
True Drinks Holdings has struck a deal with Niagara Bottling under which the latter will produce a preservative-free formulation of True Drinks’ flagship sugar- and calorie-free kids’ beverage AquaBall.
The ‘healthier’ snacks market is awash with non-GMO, gluten-free, and ‘no artificial’ claims, while corn syrup is out and ‘real’ (cane) sugar, coconut sugar, and agave syrup are in. But are these products really delivering in the nutritional stakes, given that snacks now account for a quarter of energy intakes?
The Center for Science in the Public Interest (CSPI) is suing the FDA in a bid to compel it to respond to a 2005 petition requesting that it revoke the GRAS (generally recognized as safe) status of salt and treat it as a food additive under the law.
While ditching ‘artificial’ ingredients may not transform the fortunes of flagging legacy brands, consumer survey data from Instantly suggests it may give consumers a warmer and fuzzier feeling about them, and convey the impression (deservedly or otherwise) that the reformulated products are ‘healthier’.
Modern ‘Western diets’ can lead to poor immune functioning and increased risk of inflammatory conditions, allergy, and auto-immunity, researchers warn.
The Sparkling ICE brand notched up sales of more than $500m in 2014, is on course to top $600m in 2015, and has a fighting chance of reaching its well-publicized target of $1bn in 2018, assuming it can secure the shelf space it deserves, says Kevin Klock, CEO of brand owner Talking Rain.
Kraft Foods Group has come under renewed fire over ‘natural’ claims this month, with a judge certifying a false advertising lawsuit over its ‘natural cheese’ and a plaintiff filing a new lawsuit alleging Capri Sun 100% juice is not ‘all natural’ as it contains citric acid from genetically engineered crops.
General Mills will remove all artificial flavors and colors from its breakfast cereals across the US over the next two to three years.
Deliver memorable eating and drinking experiences with long-lasting thick foams and froths. Naturally sourced FOAMATION®foaming agents...
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Suja’s progress has been nothing short of meteoric, generating revenues of $18m in 2013, more than $40m in 2014, and a forecasted $70-...