Explosive consumer interest in functional beverages and bold flavors have prompted retailers in the natural channel to pack their shelves with national and regional brands of kombucha – completely saturating the category and limiting the growth potential for any given brand in the channel, according to the CEO and co-founder of a leading branding the segment.
It was prompted by pragmatism, rather than an ideological shift, but General Mills and Mars have resolved to roll out GMO labeling nationwide as Congress has proved unable to hammer out a federal solution that all stakeholders can get behind before new labeling laws take effect in the state of Vermont in July.
Organic and Non-GMO claims are both gaining strong traction on US food and beverage labels, while there has been a slight decline in the percentage of new launches featuring 'natural' claims, according to Mintel.
Normally about this time of year the airwaves and social media begin to buzz with messages about getting ready for bikini season or offers to help consumers shed the last few stubborn holiday pounds with special diet foods – but increasingly these types of campaigns are falling on deaf ears.
While functional sports drinks have been used by athletes for decades, a wider range of consumers are now turning to the beverages, according to a report from MyDrink Beverages.
Want to know the size of the cold brew coffee prize, when Suja finally broke even, and what all the fuss is about over alkaline water? Check out the highlights of our 2016 Beverage Innovation summit, which aired live on Feb 18, and is now available on demand…
Unilever has unveiled a new Hellmann’s egg-free spread, and an organic mayonnaise range using 100% cage-free eggs, in a move described by one animal welfare group as "a clear indicator that the market is heading towards increased plant-based options as well as higher animal welfare standards".
Dannon and General Mills are claiming victory in their legal spat with rival Chobani over the latter’s provocative new ad campaign for its Simply 100 Greek Yogurt after a judge granted their requests for a preliminary injunction to stop Chobani making “false and misleading claims” about their products.
Growing consumer concern about food waste and the environmental impact of food production could be a “conversation starter” for food manufacturers to shift consumers’ focus on genetically modified organisms away from the perceived negative impact to the benefits, suggests one market trends analyst.
The legal firestorm prompted by Chobani’s provocative new ad campaign for its Simply 100 Greek yogurt range has intensified this week as General Mills has filed a lawsuit accusing Chobani of false advertising and unfair competition.
While the plant-milk market is maturing, there is still room for new entrants offering a premium take on the category, says the CEO and founder of Texas-based MALK, which uses high-pressure-processing (HPP), and no preservatives, thickeners, or emulsifiers in her ‘cold-pressed’ organic nut milks.
What distinguishes the winners from the losers in the ultra-competitive beverages market?
Chobani’s provocative new ad campaign for Simply 100 – which directly attacks the ingredient choices of two rival brands – has landed it in legal hot water, with Dannon’s lawyers demanding an immediate halt to the campaign and Chobani responding with a lawsuit.
What do registered dietitians and nutritionists think of the 2015 Dietary Guidelines for Americans, and how much do they ultimately matter, since the gulf between what Americans are told to eat – and what they actually eat - remains huge?
Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.
Just weeks after telling Hampton Creek it was playing fast and loose with food labeling regs by branding its flagship egg-free spread ‘Just Mayo’, the FDA says Hampton Creek can now keep the ‘Just Mayo’ brand name - as long as it makes minor tweaks to the label.
Coca-Cola has urged a California federal court to toss a class action lawsuit alleging it misrepresents its flagship product as being free from added preservatives and artificial flavors.
The FDA has rejected a citizen’s petition calling for mandatory labeling of foods from genetically engineered crops, arguing that labels are not warranted unless there is a material difference in the safety or nutritional profile of the foods in question.
Transparent advertising is essential for reaching modern consumers, but as the maker of Element [Shrub] discovered – knowing which facts to emphasize first is key to driving initial trial.
Fermented foods and beverages are growing in popularity as consumers learn more about their health benefits – in turn opening the door for entrepreneurs like The Sweet Farm, which sells fresh sauerkraut and is developing a line of cultured sodas and probiotic tonics.
The PhytoShield™ Flavor Enhancer line can be customized to a food system to address a broad range of product quality goals related to...
Modern bakers face the pressure of producing high-quality, traditional breads for an ever more knowledgeable consumer, but without the...
As part of our commitment to natural, clean label ingredients PLT offers a broad range of food stabilization and shelf-life extension...