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News headlines

Mars Food teams with Partnership for a Healthier America to improve nutrition, transparency in 5 years

To help fight the good fight against the ongoing obesity epidemic in America, Mars Food is teaming with the Partnership for a Healthier America to offer more nutritious foods and increase access to dietary information as part of its aptly named global Health & Wellbeing Ambition. 

'FDA is no longer recommending that this ingredient be labeled as dried cane syrup'

'Evaporated cane juice' should be declared as 'sugar,' says FDA; get ready for the lawsuits, say attorneys

The ingredient known as ‘evaporated cane juice’ should instead be declared as ‘sugar’ on food labels, says the FDA in new guidance that attorneys predict will unleash a wave of civil litigation as ECJ-related false advertising cases that had been put on ice are re-ignited.

The First Lady unveils the new Nutrition Facts Label with added sugars included

First Lady Michelle Obama unveiled the long-awaited new Nutrition Facts label as a “landmark achievement” that serves as a capstone to her dedicated efforts to improve the health of America’s youngest generations.

US organic food & beverage sales rose 10.6% to $39.8bn in 2015, says OTA

US sales of organic food and drink surged 10.6% to $39.8bn in 2015, significantly ahead of the 3% growth in the overall food market, with some segments up more than 30% year-on-year, according to the Organic Trade Association (OTA).

NAS GM crops report will 'provide fodder for friends and foes of GE,' says plant scientist

There is no evidence that foods from genetically engineered (GE) crops are less safe to eat than their 'conventional' counterparts, according to a new report from The National Academies of Sciences, which will "provide fodder for friends and foes of GE," according to one plant scientist.

What is natural? Over to you, FDA...

The comment period for the FDA’s probe into ‘natural’ claims has closed, leaving the agency with the unenviable task of sifting through a mammoth pile of submissions from thousands of stakeholders weighing in on the most contentious word in food marketing.  

News in brief

FDA submits final rules on Nutrition Facts panel and serving sizes to OMB

The FDA has submitted final rules for updating the Nutrition Facts panel and serving sizes to the Office of Information and Regulatory Affairs in the Office of Management and Budget (OMB) for a regulatory impact analysis. 

Quest Nutrition invites die-hard fans to invent the future at Quest Labs

When Nick Robinson joined Quest Nutrition in January 2011, it had just sold its first protein bar. “The world didn't know who we were,” he says. “But they were about to.” Five years later, Quest is valued at more than a billion dollars, and Robinson is spearheading a new initiative inviting its biggest fans to help shape the company’s new product development strategy.

Beyonce invests in WTRMLN WTR: 'People are looking for alternatives to high sugar juices'

A day after Leonardo DiCaprio invested in ‘clean energy’ brand Runa, Beyonce has added some stardust to cold pressed watermelon juice brand WTRMLN WTR, investing an undisclosed sum to take a "meaningful stake" in the three-year-old New York-based brand.

Analyst: ‘It may be too early to say Pepsi True is a flop, but it’s definitely not a success’

The 2014 launch of Pepsi True was a low-key affair, so the complete radio silence from the brand ever since could just reflect a desire to keep things that way. Another explanation, of course, is that Pepsi True – like rival Coca-Cola Life – has simply failed to catch fire. 

GRAS process for evaluating ingredient safety threatens FDA’s mission, Sen. Markey argues

The “loose structure” and voluntary process for companies to self-determine if new ingredients are “generally recognized as safe” without required input from FDA undermines the agency’s ability to ensure the US food supply is safe and should be strengthened, Sen. Edward Markey argues.

Hershey acquires barkTHINS: It ‘essentially created a new form of chocolate snacking’

Ripple Brand Collective - the New York based company behind barkTHINS, a snacking chocolate brand that has ‘taken off like a rocket ship’ since its 2013 launch - has been snapped up by Hershey for an undisclosed sum.

IRI pacesetters: What were the top 10 new product launches in 2015?

“Exciting and high-end attributes” mark out new products that made the biggest splash in CPG (consumer packaged goods) last year, according to the 2015 New Product Pacesetters report from Chicago-based market researcher IRI.

FDA’s 2016 food agenda prioritizes FSMA, product labeling, GRAS, GMOs

FDA’s Center for Food Safety and Applied Nutrition is plowing ahead with an ambitious and wide-ranging agenda for the remainder of 2016 without pause after knocking out five final or proposed rules related to food safety and nutrition in just as many weeks.

NOA Potions offers high-end beverages that are like “meditation in a bottle,” founder says

Recognizing that in today’s on-the-go culture, most people don’t have time to escape to a secluded island to unwind, the founder of NOA Potions created a premium beverage that blends natural herbs to help people relax while improving their focus simultaneously so they can de-stress without falling behind.

Vegan and gluten-free ‘Because Cookie Dough’ is fit to eat raw from the tub

With the absence of raw eggs, there's no need to worry about salmonella when eating Because Cookie Dough raw.

Limit certifications on packs to most important to maximize impact

Product packaging today often is cluttered with so many certifications that consumers’ can’t absorb everything in the brief time they look at labels in stores, and as a result the icons’ impact is diminished and manufacturers likely aren’t getting their full value, according to a CPG marketing manager.

11th hour reprieve from the courts or from Congress increasingly unlikely

Bounty hunters could come after you from day one if you are not compliant with Vermont GMO labeling law, warns attorney

Private litigants, or so-called ‘bounty hunters’, may start targeting food manufacturers over alleged violations of Vermont’s new GMO labeling law from day one (July 1), lawyers at Hogan Lovells have warned.

Many toddlers eat as much sodium, added sugar as recommended limit for adults, research shows

Parents’ lack of knowledge about how much and what to feed children as they transition from baby food to more solid foods means most toddlers in America eat too much sugar and sodium and not enough whole grains and vegetables, new research reveals. 

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