Are consumers weary of 'all-natural' claims? And if so, what other cues do they look for on pack to see if a brand fits in with their values? We quizzed the bosses of some innovative food brands, ingredients suppliers and branding experts to find out …
Only Coca-Cola knows what really went wrong, but it seems highly unlikely that stevia was to blame for the recent Vitaminwater reformulation debaclé, according to Almendra, an ambitious new entrant to the global stevia manufacturing arena.
Ingredient suppliers are taking on expanded roles in the packaged food and beverage industry beyond just selling ingredients, from research and development to consulting.
Almost a quarter of primary grocery shoppers are unable to correctly identify the total amount of sugar in products featuring the FDA’s ‘new-look’ Nutrition Facts labels, which require manufacturers to list ‘sugar’ and ‘added sugar’ separately, according to a Kellogg survey.
Stevia-and-sugar-sweetened Coca-Cola Life is making its US debut this week following successful launches in Latin America and the UK. But will it bring a surge of new - or lapsed - consumers to the cola category and help to reverse the flagging fortunes of the carbonates market?
10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival stevia brand Pure Via have agreed to settle a similar lawsuit.
Shipments of Hershey’s brand flavored milk to China have been suspended after a consignment found to contain unapproved ingredients was destroyed.
A new patent application that covers the efficient and sustainable production of sweeteners including Rebaudioside M (Reb M) using fermentation technology has been published by Evolva and Cargill.
A few weeks ago, it looked like the FDA's decision to look again at evaporated cane juice (ECJ) labeling might halt the tidal wave of lawsuits over the controversial term. But recent court filings suggest this may have been wishful thinking.
There are lessons to be learned from Coca-Cola’s abortive attempt to introduce a new ‘natural’ sweetening system to selected Vitaminwater products, say formulation experts. But they are not necessarily about stevia.
A row is brewing over the merits of including ‘added sugars’ on the Nutrition Facts panel, with critics arguing that our bodies don’t distinguish between ‘naturally occurring’ and ‘added’ sugar - and neither should food labels - and supporters saying it will help consumers identify foods with more empty calories.
UPDATED: Coca-Cola is reformulating some Vitaminwater products following negative feedback from fans about its new sweetening system (stevia + cane sugar), according to a statement on the brand's website.
Steviva Ingredients has launched Erysweet, a non-GMO version of zero calorie sweetener erythritol.
While we tend to assume that fast food outlets (the bottomless soda cup) contribute a disproportionate amount of added sugar to the US diet compared with store-bought groceries, new data shows that the reverse is actually true.
No matter how much or how little consumers understand the concept of “energy”, one thing’s for certain. They want more of it.
Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum kicking off at 11.30am EDT tomorrow.
Not so long ago, Tate & Lyle had the sucralose market to itself. In recent years, however, the Chinese have emerged as serious rivals. But while demand for the zero-calorie sweetener is rising, new capacity in China has been added even more rapidly, causing prices to plunge 30-50% in the past year.
Obviously taste rules when it comes to any food or beverage. But many consumers are also looking for indications that what they’re eating has been minimally “messed with”—hence the growing incidence of “all natural” and related terms on product labels.
Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as Coca-Cola Life restore the category’s flagging fortunes?
It’s well known that the American love affair with soda has hit a pretty significant rough patch, but a new report from Rabobank suggests the nation has also been steadily falling out of love with gum, with US volumes dropping a staggering 20% in the past five years and sales falling 11%.
Spherix Consulting, a division of ChromaDex, is a global organization that provides food, dietary supplement, consumer product, and ph...
Consumer consciousness of foods and their impact on health has risen to new levels on a global basis. Stevia is a natural sweetener so...
That’s what one major bread manufacturer thought when it removed HFCS from one of its main brands four years ago. However, rather than...