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Sweeteners (intense, bulk, polyols)

News headlines

INDUSTRY VOX POP: Do natural claims still resonate with consumers? Mamma Chia, Runa, Saffron Road, Cargill et al weigh in

Are consumers weary of 'all-natural' claims? And if so, what other cues do they look for on pack to see if a brand fits in with their values? We quizzed the bosses of some innovative food brands, ingredients suppliers and branding experts to find out … 

Almendra: Why stevia was 'scapegoat' in Vitaminwater reformulation saga, and Reb A is the best game in town

Only Coca-Cola knows what really went wrong, but it seems highly unlikely that stevia was to blame for the recent Vitaminwater reformulation debaclé, according to Almendra, an ambitious new entrant to the global stevia manufacturing arena.

Best practices in ingredient marketing

Anderson Partners: Ingredient suppliers have a brand story to tell, too

Ingredient suppliers are taking on expanded roles in the packaged food and beverage industry beyond just selling ingredients, from research and development to consulting. 

Kellogg: Including ‘added sugars’ on Nutrition Facts panel will just confuse shoppers

Almost a quarter of primary grocery shoppers are unable to correctly identify the total amount of sugar in products featuring the FDA’s ‘new-look’ Nutrition Facts labels, which require manufacturers to list ‘sugar’ and ‘added sugar’ separately, according to a Kellogg survey.

US version of Coca-Cola Life has 60 calories per 8-oz glass bottle

Coca-Cola Life makes US debut, but can it reverse the cola category’s flagging fortunes?

Stevia-and-sugar-sweetened Coca-Cola Life is making its US debut this week following successful launches in Latin America and the UK.  But will it bring a surge of new - or lapsed - consumers to the cola category and help to reverse the flagging fortunes of the carbonates market?

Pure Via labels will be amended, but 'natural' claim will stay

What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over ‘natural’ claims in $1.65m deal

10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival stevia brand Pure Via have agreed to settle a similar lawsuit. 

Hershey suspends US flavored milk shipments to China

Shipments of Hershey’s brand flavored milk to China have been suspended after a consignment found to contain unapproved ingredients was destroyed.

Evolva and Cargill publish patent application for ‘next generation’ fermented sweeteners

A new patent application that covers the efficient and sustainable production of sweeteners including Rebaudioside M (Reb M) using fermentation technology has been published by Evolva and Cargill.

So you thought the FDA probe would kill off evaporated cane juice lawsuits? Think again

A few weeks ago, it looked like the FDA's decision to look again at evaporated cane juice (ECJ) labeling might halt the tidal wave of lawsuits over the controversial term. But recent court filings suggest this may have been wishful thinking.

This does not prove that stevia isn't ready for prime time, say experts

There are lessons to be learned from Coca-Cola's Vitaminwater u-turn, but they are not necessarily about stevia

There are lessons to be learned from Coca-Cola’s abortive attempt to introduce a new ‘natural’ sweetening system to selected Vitaminwater products, say formulation experts. But they are not necessarily about stevia.

Sugar is sugar, say bakers, our bodies don't distinguish between 'naturally occurring' and 'added' varieties

Should ‘added sugars' be listed on the Nutrition Facts panel?

A row is brewing over the merits of including ‘added sugars’ on the Nutrition Facts panel, with critics arguing that our bodies don’t distinguish between ‘naturally occurring’ and ‘added’ sugar - and neither should food labels - and supporters saying it will help consumers identify foods with more empty calories.

'The fans have spoken. We’re changing back to the taste you know and love'

Coca-Cola to reformulate Vitaminwater (minus the stevia): 'We’re changing back to the taste you know and love'

UPDATED: Coca-Cola is reformulating some Vitaminwater products following negative feedback from fans about its new sweetening system (stevia + cane sugar), according to a statement on the brand's website.

News in brief

Steviva Ingredients introduces non-GMO erythritol

Steviva Ingredients has launched Erysweet, a non-GMO version of zero calorie sweetener erythritol.

Added sugars account for 14.1% of total energy intakes for Americans

What are the biggest contributors of added sugars to the US diet?

While we tend to assume that fast food outlets (the bottomless soda cup) contribute a disproportionate amount of added sugar to the US diet compared with store-bought groceries, new data shows that the reverse is actually true.

Consumer research finds 'steady energy' resonates

‘Sustained energy’ not as powerful a message as we thought: Cargill

No matter how much or how little consumers understand the concept of “energy”, one thing’s for certain. They want more of it. 

Find out what's hot and what's next in the beverages aisle

From almond milk to tea for kids: Last chance to register for FoodNavigator-USA's beverage entrepreneurs forum!

Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum kicking off at 11.30am EDT tomorrow.

The market price of Chinese sucralose has dropped 30-50% in 12 months

Sucralose prices 'not realistic', say suppliers: 'It is simply a matter of time before 3rd tier players exit'

Not so long ago, Tate & Lyle had the sucralose market to itself. In recent years, however, the Chinese have emerged as serious rivals. But while demand for the zero-calorie sweetener is rising, new capacity in China has been added even more rapidly, causing prices to plunge 30-50% in the past year.

Dispatches from IFT 2014

Consumers say it’s natural if it comes from a plant: PureCircle

Obviously taste rules when it comes to any food or beverage. But many consumers are also looking for indications that what they’re eating has been minimally “messed with”—hence the growing incidence of “all natural” and related terms on product labels. 

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as Coca-Cola Life restore the category’s flagging fortunes?

Volumes in US gum market have slumped 20% in past five years

Americans have fallen out of love with gum, leaving mints to pick up the slack, says Rabobank

It’s well known that the American love affair with soda has hit a pretty significant rough patch, but a new report from Rabobank suggests the nation has also been steadily falling out of love with gum, with US volumes dropping a staggering 20% in the past five years and sales falling 11%.

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