While cynics might paraphrase PepsiCo’s move to axe aspartame from Diet Pepsi as ‘Pepsi replaces one very unpopular artificial sweetener with another slightly less unpopular artificial sweetener’, it highlights the challenge facing big soda marketers, say branding experts.
To those arguing that replacing one artificial sweetener (aspartame) with another (sucralose) won’t arrest flagging sales of Diet Pepsi, PepsiCo SVP Seth Kaufman told FoodNavigator-USA that consumer research had singled out aspartame – rather that artificial sweeteners in general – as a problem.
While aspartame is safe, many US consumers don’t want it in their cola, said PepsiCo this morning, announcing plans to ditch the much-maligned sweetener from Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi in the U.S from August.
For a long time, Tate & Lyle had the sucralose market to itself. It discovered it, patented it to the hilt, and perfected the process of producing it on an industrial scale, generating operating profit margins of almost 50%. But you can only have the market to yourself for so long, bosses conceded Tuesday.
FDA is considering adding pre- and post-market enforcement “enhancements” to the final rule for the process of determining food substances are GRAS – or generally recognized as safe, according to a top agency official.
Tate & Lyle has announced a restructuring that will see it make changes to its struggling Splenda sucralose business and exit most of its European Bulk Ingredients business.
As widely predicted, multiple class action lawsuits were filed against KIND on Friday following the publication of a Food & Drug Administration (FDA) warning letter citing a long list of concerns over label claims on its bars and its website.
Dr Pepper Snapple Group has invested $15m in a minority stake in Bai Brands, which has generated explosive growth in multiple retail channels with its 'antioxidant infusion' low-calorie Bai5 beverages.
While Trader Joe’s gets plenty of plaudits, its German parent company ALDI – which operates nearly 1,400 stores in 32 US states - is probably “the most underestimated grocery retailer” in the nation, according to a new report from market researcher Hartman Group.
Isomalt can be used to protect the ascorbic acid content of apple snacks during baking, say researchers.
A new research report has said that artificial sweeteners may not help reduce obesity in children – a claim that the industry has dismissed.
According to the March 2015 report of the Dietary Guidelines Advisory Committee, most Americans now consume two or three snacks a day - news that came as no surprise to the outgoing chairman of the Snack Food Association, Mark Singleton. Elaine Watson caught up with him to talk about mini meals, GMO labeling, and ready-to-eat popcorn...
Legislation requiring warning labels on sugar-sweetened beverages alerting shoppers to the risk of diabetes, obesity, and tooth decay has been backed by a group of 34 leading public health scientists and researchers.
Ajinomoto has denied claims published in the UK’s Telegraph newspaper that it was eyeing Tate & Lyle’s Splenda sucralose business.
Ginger, turmeric and sprouted grains are hot, while kale and Greek yogurt are cooling off, according to trend watchers at Rabobank International who walked the floor at the 2015 Natural Products Expo West show in Anaheim earlier this month.
Jamba Juice has agreed to settle a class action lawsuit filed in California alleging it misled shoppers by labeling its smoothie kits as ‘all-natural’.
Monsanto says the view of the International Agency for Research on Cancer (part of the World Health Organization) that the herbicide glyphosate is “probably carcinogenic to humans" is at odds with the conclusion reached by “all regulatory agencies around the globe”.
A judge in Illinois has thrown out a class action lawsuit against KIND LLC over “no refined sugars” claim on its Healthy Grains products, which contain evaporated cane juice, a form of sugar, and molasses.
Trans-fat bans, and limiting the availability of sugary and fatty foods are the best ways to battle obesity, while nutrition information fails to deliver benefits, says a new review of anti-obesity policies.
While it’s taken a while to convince retail buyers that stocking protein bars next to kombucha in the refrigerator makes sense, the strategy has paid off big time for Perfect Bar, in no small part due to the tenacity of founder Bill Keith, who took ‘bootstrapping’ to a new level when he was fighting to get his brand recognized.
With uncertainty over GMO labeling creating anxiety throughout the food supply chain, more and more manufacturers are exploring how to...
“Simplifying Sweetness” is an unprecedented segmentation study of 15,000 consumers. Commissioned by the Corn Refiners Association and...
What’s hot in snacks? Insects? Posh jerky? Chickpeas? And what’s the difference between a meal and a snack, or are the lines becoming...