While we tend to assume that fast food outlets (the bottomless soda cup) contribute a disproportionate amount of added sugar to the US diet compared with store-bought groceries, new data shows that the reverse is actually true.
No matter how much or how little consumers understand the concept of “energy”, one thing’s for certain. They want more of it.
Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum kicking off at 11.30am EDT tomorrow.
Not so long ago, Tate & Lyle had the sucralose market to itself. In recent years, however, the Chinese have emerged as serious rivals. But while demand for the zero-calorie sweetener is rising, new capacity in China has been added even more rapidly, causing prices to plunge 30-50% in the past year.
Obviously taste rules when it comes to any food or beverage. But many consumers are also looking for indications that what they’re eating has been minimally “messed with”—hence the growing incidence of “all natural” and related terms on product labels.
Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as Coca-Cola Life restore the category’s flagging fortunes?
It’s well known that the American love affair with soda has hit a pretty significant rough patch, but a new report from Rabobank suggests the nation has also been steadily falling out of love with gum, with US volumes dropping a staggering 20% in the past five years and sales falling 11%.
When consumers think about GMOs, they tend to contrast them with “some hypothetical alternative food that is pristine”, when in most cases, going ‘non-GMO’ just means returning to a food production system that is less efficient - and worse for the environment - said experts at a public hearing on biotechnology.
Aiming for a lower cost way to boost flavor and mouthfeel of stevia extract, sweetener supplier Sweet Green Fields (SGF) launched Natrose I natural flavor at last month’s IFT 2014 show in New Orleans.
While gluten-free gets all the glory, dairy-free products such as almond and coconut milk are growing at an equally explosive rate, says So Delicious Dairy Free, which has notched up a compound annual growth rate of 30%+ over the past five years, and says the brand is now worth close to $200m at retail.
PepsiCo CEO Indra Nooyi says she didn’t want a short-term ‘cut, slash and burn’ policy that would have seen the company make enormous earnings from 2006 despite the upset her long-term nutritional foods focus caused some investors.
Steviol glycosides produced through fermentation will be cost-effective, high purity, and sustainable, but they are about 18 months away, says DSM Food Specialties as it announces its new sweetener platform at the IFT Expo.
German scientists have developed a technique to produce the low calorie sweetener erythritol from straw using a new genetically modified fungus.
If artificial sweeteners have an image problem, then General Mills’ move to replace one artificial sweetener (aspartame) with another (sucralose) in its Yoplait Light yogurts might seem like an odd move.
A novel ‘enzymatic enhancement’ process that can convert low grade stevia extracts into high purity Reb A could transform the economics of stevia production and help California-based Stevia First stand out in the market, claims its boss.
Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water?
The Honest brand could extend well beyond the ready-to-drink tea category into a wider array of beverages and even foods, says the co-founder of Honest Tea, which posted a 27% surge in sales to $112m in 2013, and is growing even faster this year.
Coca-Cola has confirmed that the sugar level in its new stevia-sweetened beverage Coca-Cola Life may vary considerably in different markets, with the UK version containing a lot more calories than the version sold in Argentina, for example. Meanwhile, it declined to comment on reports that a US launch is scheduled for the fall.
Can anything top protein? What’s a “silver consumer” and why should we care? Would salty caramel work in a soft drink? Innova Market Insights teased a very full agenda of trendwatching presentations at next week’s Institute of Food Technologists’ (IFT) 2014 Annual Meeting & Food Expo in New Orleans.
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