Media outlet and consumer product evaluation laboratory Good Housekeeping is launching a new nutrition seal and first-of-its kind food brand incubator to help companies create food and beverages that “inspire healthier eating habits” and make it easier for consumers to quickly choose those products on crowded store shelves.
Small changes in how Spindrift approached the fast-growing sparkling water category added up to a big opportunity for the brand, sales of which have grown 16 times since 2009, according to the company’s CEO and Founder Bill Creelman.
With the launch of a new line of cocktail mixers, Zevia continues its transformation from a leader specializing in only diet, all-natural soda to a multi-service platform that offers beverages for a variety of needs throughout the day and into the evening.
Soylent has temporarily halted shipments of its new Soylent bar amid reports that “a small number of our customers have experienced gastrointestinal issues” after consuming it, but says the cause of the problem remains a mystery.
The growing popularity of sparkling water among health-conscious adults who want an alternative to soda and sugar-laden beverages now is bubbling over into the children’s beverage segment with the launch of Tickle Water in May.
Sales of carbonated soft drinks continue to decline as consumers reach for lower sugar, lower calorie and more natural alternatives, but all hope is not lost for the soda category, according to Euromonitor International.
Cargill has joined a flurry of suppliers making non-GMO announcements at the Supply Side West trade show this year, gaining Non-GMO Project verification for erythritol, cane sugar, and high oleic sunflower oil.
In a world where most business growth comes from the tech, oil, gas and software industries, gum and mint maker The PÜR Company was “sweetly surprised” recently to secure a spot in PROFIT 500’s top 10 list of fastest growing Canadian companies and the No. 1 position in manufacturing and distribution, according to the firm’s CEO and founder.
The sweet taste modifier Sweetmyx 617 from Senomyx has been used in two PepsiCo brands, Manzanita Sol and Mug Root Beer, for the past year as a test run. The companies recently announced extending their collaboration.
ROAR Beverages has launched ROAR Organic Electrolyte Infusions, which the company will be “treating like a whole new brand,” CEO Roly Nesi told BeverageDaily.
Chaska, MN-based Dynamic Food Ingredients (DFI) Corporation has struck a deal with the world's fourth largest sugar producer, Thailand-based Mitr Phol Group, to commercialize technology it claims could slash production costs for erythritol and xylitol, opening up new opportunities for the food industry.
If a high percentage of the calories in your product are from added sugar, and you are stating or implying that it’s healthy and nutritious, are you at risk of a false advertising lawsuit? A flurry of lawsuits recently filed vs Kellogg, General Mills and Post Foods suggest the answer is yes, although legal experts predict the plaintiffs face an uphill battle.
Rather than viewing the ongoing demonization of sugar as a potential threat to sales of 100% juice, manufacturers in this space could spin the trend as a growth opportunity even though their products are high in naturally occurring sugar, according to new market data analysis from Tetra Pak.
As sales of artificial sweeteners continue to slide, SPLENDA (a brand associated with the artificial sweetener sucralose) has moved into the faster-growing natural sweetener space with the launch of SPLENDA Naturals, a zero-calorie blend of the bulk sweetener erythritol and stevia leaf extract.
The US sugar lobby paid for influential research in the 1960s to downplay the link between sugar and coronary heart disease and instead point the finger at fat, according to a report published yesterday.
Sonoma Brands could have its work cut out entering everyday snacking with marshmallows given the sticky problem of sugar avoidance, but SMASHMALLOW is an innovative new concept that could appeal strongly to women, say two trendwatchers.
Most consumers are pre-disposed to eating more healthily, but they're not obsessed with the latest health trends, says Mindless Eating author Dr Brian Wansink. So how should food marketers talk to them?
US consumers increasingly see non-GMO, natural, organic and clean label claims as a proxy for ‘healthy’ or ‘healthier,’ says Nielsen in a new report* examining how consumers around the globe are thinking about health and wellness.
Reasonable consumers may well be misled by the packaging of Welch’s fruit snacks, a magistrate judge has concluded, prompting a lengthy rebuttal from the defendants in court documents filed this month.
Ironically, perhaps, just as open innovation is fostering a more open and collaborative culture in the notoriously secretive world of food R&D, consumers are becoming increasingly suspicious of scientists ‘meddling’ with their food, says Cargill’s vice president of global R&D Kerr Dow.
Now more than ever, consumers are paying attention to “non-GMO” claims on food and beverage labels. Be better prepared to make non-GMO...
The white paper outlines the technical issues associated with common stevia sweeteners and how Almendra has overcome them with Stevios...