Sweetech flavor enhancers can help firms slash sugar by up to 50%

By Elaine Watson

- Last updated on GMT

Sweetech flavor enhancers can help firms slash sugar by up to 50%

Related tags Flavor

Sweetech, a new family of flavor enhancers from Bell Flavors and Fragrances, can help food and beverage manufacturers achieve significant (20-50%) reductions in sugar and retain a clean label, claims the Illinois-based company.

In a chocolate milk, for example, formulators could ditch up to 50% of the sugar and use a Sweetech natural flavor instead of a high potency sweetener, Aaron Graham, VP, technical services, told FoodNavigator-USA.

“It’s a family of products so we’ve got natural and artificial flavors​ [and organic compliant and Non-GMO Project verified options] depending on what the customer is looking for, and for some customers, having ‘natural flavor’ on the label instead of a high intensity sweetener might be preferable,” ​he said.

Masking off tastes in high intensity sweeteners

For companies making more significant sugar reductions that require high intensity sweeteners, Sweetech flavors can also mask the bitterness sometimes associated with these ingredients and “round out​” and complement the flavor profile, he added.

“We’ve got products that can enhance the sweetness of sugar, corn syrup, and high potency sweeteners such as stevia.”

Meat and savory applications

From an applications perspective, much of the initial work was done in beverages, but has since evolved to cover bakery, confectionery and savory/meat recipes, he added. “We’ve just been talking to a company about a turkey-based sausage where we can reduce sugar by 40% using Sweetech technology and the sausage tastes exactly the same.”

While giants such as Givaudan and IFF have done a lot of work on sweet flavor enhancement and modulation, it was more unusual for a mid-tier player such as Bell Flavors & Fragrances​ to have this kind of technology, he said. “We’re big enough to invest in this type of R&D, but we’re still small enough to be very flexible and nimble in the marketplace.”

Related news

Show more

Related products

show more

PREPARING FOR Q4 & Q1 2024

PREPARING FOR Q4 & Q1 2024

Content provided by Icon Foods | 24-Jan-2024 | White Paper

Good afternoon fellow food manufacturers, formulators, and enthusiasts of Clean Label Sugar Reduction. You know, in the past, we’ve seen our fair share...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Related suppliers

Follow us

Products

View more

Webinars