Coca-Cola invests in organic aloe water beverage company, Aloe Gloe

By Rachel Arthur

- Last updated on GMT

Related tags Coca-cola Diet coke

Coca-Cola invests in organic aloe water Aloe Gloe
Coca-Cola has obtained a minority equity stake in California’s Aloe Gloe. Coca-Cola says the investment into the ‘up-and-coming’ brand gives it a further entry in the emerging market segment for plant-based beverages.

Aloe Gloe was introduced in 2012 and has had a two-year growth rate of 64%, according to data from Nielsen. Aloe Gloe is available nationwide in the US across 20,000 stores, including Sprouts, Kroger, Safeway and independent grocers and convenient stores.

It is produced in Southern California, and is distributed in the US and Canada direct to retailers and via Coca-Cola Refreshments.

Dino Sarti, Aloe Gloe co-founder and CEO, said the new partnership with The Coca-Cola Company will allow it to broaden its access to consumers, enhancing distribution and availability.

‘Billion dollar potential’

Coca-Cola’s investment comes via its Venturing & Emerging Brands unit (VEB), which identifies and nurtures brands with ‘billion dollar potential.’ Coca-Cola has obtained a minority equity stake in L.A. Aloe LLC, the company behind the Aloe Gloe brand.

"Our minority investment in Aloe Gloe gives VEB a further entry in the emerging market segment for plant-based beverages,"​ said VEB President Scott Uzzell. "We look forward to partnering with Aloe Gloe to help them capture growth from this exciting consumer trend."

Coca-Cola’s VEB portfolio also deals with Honest Tea, Zico coconut water and Suja Juice.

Aloe Gloe

The beverage was created after co-founder Danny Stepper had a surfing accident that gashed open his forehead and required stitches. His doctor recommended applying Aloe vera to the scar and also drinking it. However, Stepper could not find any healthy options that weren’t full of sugar, and were organic and local.

Founders Danny Stepper, Pat Bolden and Dino Sarti initially met while working as merchandisers for Coca-Cola Enterprises (CCE), which was formerly largest Coca-Cola bottler in the US.

“Aloe vera contains more than 200 biologically active amino acids, vitamins, antioxidants, enzymes and minerals that have been clinically proven to improve skin and cardiovascular health. Our organic Aloe vera is delicately harvested to retain the bioactive components of the plant’s inner leaf,”​ says the brand.

Related news

Related products

show more

Replacement Isn't the Future. Variety Is.

Replacement Isn't the Future. Variety Is.

Content provided by ADM | 22-Mar-2024 | White Paper

Successfully navigating the intersection of food and technology can help your business meet evolving consumer demands.

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Related suppliers

Follow us

Products

View more

Webinars