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General Mills: Our Greek yogurt sales are significantly outpacing growth of the segment

By Elaine WATSON , 19-Feb-2013

General Mills is “significantly outpacing” category growth in the Greek yogurt segment, claims the firm.

Speaking at the Consumer Analyst Group of New York (CAGNY) conference, chief operating officer, US Retail, Ian Friendly , said:“Year-to-date, our Greek yogurt sales are significantly outpacing growth of the segment, and we've picked up nearly three points of market share.”

General Mills’ Yoplait brand, which many analysts say was left behind in the Greek yogurt segment as market leader Chobani stormed ahead - rapidly followed by Dannon - has been making up some lost ground in recent months, said Friendly.

“We are getting our yogurt business back on track.”

Much of the growth was coming from recent launch Yoplait Greek 100-calorie yogurts, which are “currently churning in the top third of the total yogurt category”, he claimed.

New Bfast breakfast shake has 8g protein, 8g wholegrains

As for new products, the breakfast category offered significant potential, he said.

“We’re testing BFAST, a shelf-stable breakfast shake with 8 grams of protein, 8 grams of whole grain and 3 grams of fiber per serving.”