SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > Manufacturers

Read more breaking news

 

 
SEE INSIDE MONSTER ENERGY'S INNOVATION LOCKER: THE BEVERAGEDAILY.COM TOP 5

'Monster Energy Sunrise will have 'Orangina-type flavor': CEO Rodney Sacks

1 comment

By Ben Bouckley+

08-Aug-2014
Last updated on 08-Aug-2014 at 22:34 GMT2014-08-08T22:34:44Z

Monster Energy CEO Rodney Sacks insists new launch Ultra Sunrise will not go head-to-head PepsiCo's Mountain Dew Kickstart, despite its lighter 'Orangina-type flavor'.

1 comment (Comments are now closed)

Mrs

I am trying to buy monster unleaded I live in the UK do you or do you know retailers who sell this to the UK please

Report abuse

Posted by Teresa Harris
25 May 2016 | 09h152016-05-25T09:15:23Z

All Galleries

Beverage trends at BevNET Live, personalization to probiotics

Beverage trendwatching at BevNET Live.. from personalization to probiotics

From fruit- and herb-infused apple cider vinegar to bitter melon & green tea combos, and collagen-laced waters,...

FOOD VISION USA highlights, personalized nutrition to oats for dinner

FOOD VISION USA 2016, the highlights: ’Selfies from the inside,’ oats for dinner and feeding the digital natives

If you didn't make it to Chicago last week for Food Vision USA 2016, you missed a...

Friday taste test: DRINKmelon watermelon water

Friday taste test: DRINKmelon watermelon water

DRINKmelon - the latest innovation from maple water brand DRINKmaple - is a new 100% juice made from one...

Hartman, Rabobank on legacy brand turnaround stories

The big guns fight back: Five legacy brands that have turned things around

Many ‘legacy’ food brands are being outpaced by their smaller, hipper, counterparts. But should brand managers admit...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...