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SEE INSIDE MONSTER ENERGY'S INNOVATION LOCKER: THE BEVERAGEDAILY.COM TOP 5

'Monster Energy Sunrise will have 'Orangina-type flavor': CEO Rodney Sacks

By Ben Bouckley+

08-Aug-2014
Last updated on 08-Aug-2014 at 22:34 GMT2014-08-08T22:34:44Z

Monster Energy CEO Rodney Sacks insists new launch Ultra Sunrise will not go head-to-head PepsiCo's Mountain Dew Kickstart, despite its lighter 'Orangina-type flavor'.

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