Nomva expands west coast distribution, unveils new packaging

By Elaine Watson

- Last updated on GMT

Nomva expands west coast distribution, unveils new packaging

Related tags Organic food

Probiotic-fueled organic fruit & veggie snack brand Nomva has just picked up distribution in close to 175 Target stores, 200 Ralph’s stores and 150 Sprouts stores on the West Coast, says Los Angeles-based brand owner Phenomenal Foods, which has recently unveiled new-look packaging featuring the Non-GMO Project verified seal. 

The 80-110 calorie refrigerated high-pressure processed pouches - which are positioned in the dairy case or the grab & go beverage set – contain more fiber than cold-pressed juice (4-5g per serving), plus a dose of probiotics (Ganeden’s ultra-resilient BC30 strain), and are targeting consumers seeking wholesome, simple, minimally processed snacks in a convenient format.

We are so excited that, after only a year on the market and with an average team age of 22, the nomva brand has caught the eye of some of the biggest retailers in thecountry​,” said co-founders Caroline Beckman and Nina Church, who have also secured listings in Whole Foods, Bristol Farms, and Jimbo’s.

Beckman (a founding member of Suja Juice) and co-founder Nina Church (a Stanford student and daughter of Suja Juice CEO Jeff Church) acknowledged that the ticket price ($3.99) is fairly high (HPP and organic produce don’t come cheap), but said this compared favorably with many functional beverages, and had not so far proved a barrier to purchase.

Speaking to us at the Expo West trade show in March (see below),​ Beckman said: 

“The velocities are about 50% higher than the juice brands in the category so we are really pleased with our performance so far. We’ve also seen that the pouches move a lot faster when they are in the beverage set next to kombucha and smoothies rather than in the dairy case next to things like yogurts.”

Related news

Show more

Related products

show more

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Oat Groats – Heat-treated Oat Kernels

Oat Groats – Heat-treated Oat Kernels

Content provided by Lantmännen Biorefineries AB | 06-Dec-2023 | Product Brochure

Lantmännen offers now Oat Groats: Heat-treated oat kernels, also known as oat groats or kilned oats, undergo heat treatment to inhibit enzymes that could...

Related suppliers

Follow us

Products

View more

Webinars