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Nutrativa to be exclusive marketer of Lycoberry

By Maggie Hennessy , 24-Feb-2014

Lycoberries
Lycoberries

Nutrativa Global has partnered with From The Wild to provide the exclusive manufacturing, sales and marketing support for the launch of Lycoberry, a red berry with a high concentration of naturally occurring lycopene .

From The Wild is currently the only company in the US capable of providing US grown Elaegnus umbellate berries (also called autumn olive, Oleaster, or Japanese silver berry) on a commercial scale.

Nutrativa Global—a manufacturer of phytonutrient fruit powders and fruit oils for the functional food, beverage, nutraceutical, cosmetic and animal nutrition industries—plans to leverage its technology and proprietary manufacturing capabilities to make Lycoberry available in a wide variety of product applications. Product forms will include Lycoberry powder, flakes, puree and IQF whole fruit that will supply both the industrial ingredients and the consumer goods marketplace.

 “Nutrativa Global is very pleased with the partnership that has been formed with From the Wild and we are confident that our strategic alliance will bring tremendous value to both parties,” Tim Heeg, president & CEO, Nutrativa Global said. “Based on the years of research that From The Wild president, Orin Zelenak, has behind the Lycoberry, we are very optimistic that the powerful health benefits of the Lycoberry will help drive some exciting new product innovation into the functional foods, beverage, nutraceutical, cosmetics and pharma markets.”