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PepsiCo Doritos Super Bowl competition heats up

07-Jan-2014

PepsiCo's Doritos Crash the Super Bowl competition is in the voting stage ahead of the February 2, 2014 airing
PepsiCo's Doritos Crash the Super Bowl competition is in the voting stage ahead of the February 2, 2014 airing

 

PepsiCo has selected five finalist video entries for its user-generated Super Bowl advert competition.

The snack titan, through its Doritos brand, is once again hosting its ‘Crash the Super Bowl’ ad competition - where consumers from around the globe get a chance to have their Doritos advert aired during the Super Bowl.

Two winners will have their ads aired and the one with the most votes will receive a $1m prize in addition.

“When the Doritos brand first launched Crash the Super Bowl, the concept of user-generated content was brand new,” said Ram Krishnan, vice president of marketing for PepsiCo Frito-Lay.

“Since then, the amount of content created and shared on a global level has grown to an astounding rate.”

PepsiCo started its Crash the Super Bowl competition back in 2007.

Voting on the 2014 video entries has started and will run through January 29.

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