US snack firm Snyder’s-Lance has acquired pretzel crisp specialist Snack Factory for a tasty $340m.
The deal is set to be finalised early in the fourth quarter of this year.
Snyder’s-Lance has anticipated the acquisition will pull in an additional $160m in net revenues for 2013. Additionally it will differentiate its snacks portfolio further and provide entry into the deli-bakery section of grocery stores; “an attractive and growing retail area for snacks”, the firm said.
Founded in 2004 Snack Factory is best known for its pretzel-shaped crisp brand and is fast-growing in the US premium snacks arena.