SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Manufacturers

Loading...
Key Insights From Food Vision

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

By Kacey Culliney+

08-Apr-2014
Last updated on 08-Apr-2014 at 11:40 GMT

Talking Rain’s Sparkling Ice brand plugs a market gap that Pepsi and Coca-Cola missed, enabling $350m in annual sales to tot up with little to no competition, its CEO says.

Speaking at Food Vision 2014, Kevin Klock said Talking Rain had shifted from entrepreneur status to a big branded player with an entrepreneurial spirit.

Asked how he thought the sparkling water brand fitted in alongside Pepsi and Coca-Cola, Klock said Talking Rain was “large enough to be able to defend the space”.

“We were fortunate. We actually stayed off the radar for the first couple of years and didn’t say much about what was going on. We went into the sparkling water category where Coke and Pepsi weren’t – it was an area that wasn’t even being paid attention which allowed us to get quite large quickly, without being seen,” he said.

Klock said Pepsi and Coke had now tried to enter the space, but Sparkling Ice stood strong.

“We were allowed to get big enough and strong enough to show the retailers that we were delivering the value.”

As sales drop elsewhere in the beverage space, particularly in sodas, Klock said Sparkling Ice gave retailers an opportunity to offset losses.

Innovation: Flavor variety and energy

The CEO said US consumers wanted flavor variety in line with food discovery trends that had shaped the market.

Energy was also a huge and growing trend, he said.

Asked if Talking Rain was tempted to enter the energy category, he said that for the time being the company would focus on “battles in the current category with Coke and Pepsi” but could consider heading energy as business developed and if it was a brand fit. He noted however, that the company would be up against Red Bull and Monster if it was to move in that direction.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE
Consumers say it’s natural if it comes from a plant: PureCircle

Consumers say it’s natural if it comes from a plant: PureCircle

Faith Son

vice president of global marketing and innovation, PureCircle

Cargill rides publicity wave with Trehalose functional ingredient

Cargill rides publicity wave with Trehalose functional ingredient

Cargill has weathered a potential media storm concerning its functional ingredient Trehalose.  The ingredient,...

Particulars of GRAS process leave it open to criticism, expert says

Particulars of GRAS process leave it open to criticism, expert says

The GRAS process as it stands in the United States is vulnerable to criticism...

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

The growth of the Non-GMO Project verification scheme has been nothing short of explosive...

Bread in terminal decline? 'We’re actually very positive about the future of grain-based foods,' says Ardent Mills

Bread in terminal decline? 'We’re actually very positive about the future of grain-based foods,' says Ardent Mills

Lackluster sales of packaged bread & ready-to-eat cereals might suggest that years of carb-bashing...

Snack trends 2014: Euromonitor says popcorn and thins

Euromonitor: Popcorn and thins epitomize ‘indulgence without the guilt’

Popcorn has exploded and thins have sliced into action in snacking – both riding...

InHarvest: Legumes, pulses steal spotlight from animal protein

At the 2014 Research Chefs Association Conference & Culinology Expo, FoodNavigator-USA caught up with...

SFA head: ‘A little term called class action suits’ is prompting GMO removal

SFA head: ‘A little term called class action suits’ is prompting GMO removal

Genetically modified organisms are safe and there is a need and place for them...

Could oats be the next gluten-free star?

Could oats be the next gluten-free star?

Oats, when the supply chain ensures no cross-contamination, are a gluten-free cereal grain. So...

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite...

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Sinéad Doherty, PhD

Founder, AnaBio Technologies

Conservative North American dairy more 'open to innovation': Chr Hansen

Conservative North American dairy more 'open to innovation': Chr Hansen

Roy Riley

Marketing Director Cultures and Enzymes, Chr Hansen

Unilever joins with Solidaridad to tackle sustainable sugar cane challenge

Unilever joins with Solidaridad to tackle sustainable sugar cane challenge

Dirk Jan de With

VP Procurement Ingredients & Sustainability, Unilever