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 Latest consumer trends & market trends, from gluten-free to single-serve coffee

Markets

How big is the gluten-free market? What percentage of coffee is now sold in a K-Cup? How are food brands using social media to engage with consumers? Stay up speed with the latest consumer trends and market developments here.

Focus on social media

Zola CEO: You can't engage just with 'likes'

When 13-year-old acai and coconut water manufacturer Zola decided to revamp its web presence to shift attention toward its growing coconut water line, founder and CEO Chris Cuvelier knew he...

Consumer research finds 'steady energy' resonates

‘Sustained energy’ not as powerful a message as we thought: Cargill

No matter how much or how little consumers understand the concept of “energy”, one thing’s for certain. They want more of it. 

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will...

Interview with Co Yo CEO Ian Johnson

Co Yo CEO: Maybe it's time for a 'non-dairy' dairy section

The concept of a healthy diet is one that continues to evolve—as special diets gain more attention and consumers become more attuned to ingredient lists, the role of animal vs....

Culinary trendwatching

Jams, jellies go beyond smearing on toast

Whether it’s bringing bold heat, blending unusual flavors, adding a punch of superfruit or cleaning up the label, Millennials are driving food trends on the supermarket shelf and shaking up...

The RD's perspective

Mexico restricts junk food ads; time for rethink on advertising?

Mexico announced last week that it was restricting television advertising on high-calorie food and soda in an effort to stem the rising tide of obesity. Registered dietitians weigh in on...

Big Interview: Ibotta CEO Bryan Leach

Ibotta CEO: loyalty won’t come from a one-shot coupon; we're a truly social app

Bryan Leach, a law firm partner turned founder of mobile savings app Ibotta, has a different idea of how advertising should work in an increasingly mobile world. 

Find out what's hot and what's next in the beverages aisle

From almond milk to tea for kids: Last chance to register for FoodNavigator-USA's beverage entrepreneurs forum!

Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum...

Vermont has serious concerns over cost of defending GMO labeling law, claim CFS/VPIRG

Activist groups file motion to help State of Vermont defend GMO labeling law vs 'corporate bullies'

The Vermont Public Interest Research Group (VPIRG) and anti-GMO activist group the Center for Food Safety (CFS) have formally asked for permission to help the state of Vermont defend its...

The market price of Chinese sucralose has dropped 30-50% in 12 months

Sucralose prices 'not realistic', say suppliers: 'It is simply a matter of time before 3rd tier players exit'

Not so long ago, Tate & Lyle had the sucralose market to itself. In recent years, however, the Chinese have emerged as serious rivals. But while demand for the zero-calorie...

News in brief

KeHE to buy Nature's Best to create natural products distribution powerhouse

Leading natural products distributor KeHE has struck a deal to buy Nature's Best – the largest privately owned wholesaler-distributor of health and natural food products...

Reformulation by stealth: Just 2% of new launches in salty snacks make overt sodium reduction claims

The vast majority of sodium reduction activity in the US food industry is now being conducted by ‘stealth’ in order to avoid alienating shoppers, according to Tate & Lyle.

Dispatches from IFT 2014

Consumers say it’s natural if it comes from a plant: PureCircle

Obviously taste rules when it comes to any food or beverage. But many consumers are also looking for indications that what they’re eating has been minimally “messed with”—hence the growing...

Sparkling Ice, Monster and Lipton Tea: US C-Store winners in 2014

Bottled water, energy and iced tea are expected to win big in 2014 as C-store operators predict a ‘banner year’ in packaged beverages led by brands including Sparkling Ice, Monster...

Insights into the economical green products trend

The keys to ‘green’ private label success? Affordability, credibility and clarity

Although the US private label market has a ways to go in catching up with Europe, a shifting consumer landscape has more consumers than ever examining products’ origins, paving the...

Half of new product sales in gluten-free are from snacks, but are we close to saturation point?

US retail sales of gluten-free products surged 47% in 2013, with a significant chunk of the growth coming from snacks, according to flour milling giant Ardent Mills.

Sodium still a concern, though down slightly: NPD Group

As the US Food and Drug Administration prepares to issue voluntary sodium guidelines for food manufacturers and restaurants, US consumers are demonstrating less concern about sodium intake and seeking it...

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

Volumes in US gum market have slumped 20% in past five years

Americans have fallen out of love with gum, leaving mints to pick up the slack, says Rabobank

It’s well known that the American love affair with soda has hit a pretty significant rough patch, but a new report from Rabobank suggests the nation has also been steadily...

Now is a great time to sell your F&B business: Anchin

Despite tight margins and even tighter competition, it’s a great time to be in the food and beverage industry—and an even better time to be a seller, according to New...

Professor: What exactly is this mythical ‘pristine’ alternative to GMOs that presents no risks?

When consumers think about GMOs, they tend to contrast them with “some hypothetical alternative food that is pristine”, when in most cases, going ‘non-GMO’ just means returning to a food...

One in five consumers mistakenly thinks ‘local’ means ‘organic’: study

The terms “local” and “organic” have become increasingly coveted characteristics for packaged foods and beverage in the North American market, as evidenced by a growing number of marketing campaigns touting...

Natrose I flavor shows promise with stevia blends

Aiming for a lower cost way to boost flavor and mouthfeel of stevia extract, sweetener supplier Sweet Green Fields (SGF) launched Natrose I natural flavor at last month’s IFT 2014 show...

Trader Joe's 'purposefully railroaded business relationships', alleges lawsuit

Trader Joe’s move to cut out the middlemen in dairy supply chain left key vendor & broker ‘high and dry’, says lawsuit

Trader Joe’s move to ditch a broker and a vendor it had been working with for years and deal directly with key suppliers of ice cream and other dairy products...

Guest article

Does Unilever’s Slim-Fast fail signal the end of weight management as we know it?

Fourteen years after Unilever spent $2.3bn (€1.7bn) to buy Slim-Fast, it has sold up for an undisclosed sum to a private equity player. Analyst and author Julian Mellentin tracks the...

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