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2016 Super Bowl marketing campaigns heavily feature online components

As football teams across America vie for a coveted spot in the upcoming Super Bowl 50, so too are food and beverage makers for a spot on viewers’ big game...

ALDI pledges to ditch junk food at its US store checkouts by the year-end

ALDI USA will replace chocolate and candy at the checkouts at its nearly 1,500 US stores with nuts, trail mix, dried fruits and granola bars by the end of the...

Sales of meal kit subscriptions surge and show no sign of slowing, research shows

Consumers are embracing the convenience and adventure promised by fresh meal kits delivered to their doors with such fervor that sales growth outpaced all other aspects of food service –...

'Organic is now mainstream': Daymon exec talks Gatorade’s organic launch

PepsiCo recently announced the launch of organic Gatorade for 2016, something an executive with Daymon Worldwide said is a forward-thinking move that is quickly becoming the norm.

Recommendation to eat potatoes questioned in study linking them to gestational diabetes

Research finding that women who regularly eat potatoes before pregnancy are more likely to develop gestational diabetes raises concerns about dietary guidelines that advocate eating potatoes.

Got MALK? Start-up seeks to disrupt nut-milk market with organic, cold-pressed options

While the plant-milk market is maturing, there is still room for new entrants offering a premium take on the category, says the CEO and founder of Texas-based MALK, which uses...

New Year’s resolutions to eat at home could boost grocery sales, but industry faces challenges

Supermarkets and grocery stores likely will see a bump in the first quarter as many Americans resolve to eat at home more often following the holidays, which typically are marked...

More consumers distrust how food is made, but are willing to work with manufacturers

The percentage of vocal consumers who passionately care about, are dissatisfied with and distrustful of how food is made, packaged and sold is growing from a small niche group into...

Mushrooms: The go-to ingredient for 2016?

Mushrooms will feature more prominently in plant- and meat-based dishes in 2016, predicts the Mushroom Council, which says domestic production and value are at an all-time high, while ‘blended’ burgers,...

What are the key beverage trends - and companies - to watch in 2016?

What distinguishes the winners from the losers in the ultra-competitive beverages market?

Atkins redefines weight-loss “success” in campaign that shifts brand more towards wellness

Just in time for New Year’s resolutions to exercise more and eat healthier, low-carb food manufacturer Atkins Nutritionals, Inc., is redefining weight-loss success in a new ad campaign that features...

Is fresh chicken with added solution “natural”? TLC says no

USDA should prohibit the use of “natural” on fresh chicken with added saltwater or seaweed extract given recent research that reveals most consumers do not expect added solutions in chicken...

Campbell Soup declares support for mandatory GMO labeling, but has it struck a ‘Devil’s bargain’?

Campbell Soup has broken ranks with the Grocery Manufacturers Association (GMA) on the GMO labeling front and declared its support for the enactment of “federal legislation to establish a single...

Cado avocado-based “ice cream” could be game-changer in non-dairy frozen dessert category

The ever versatile and increasingly popular avocado continues its expansion beyond savory snacks to enter the confection category with the launch of Cado avocado-based ice cream, which could be a...

2015 Dietary Guidelines create marketing opportunity for manufacturers, trade groups

The 2015 Dietary Guidelines released Jan. 7 create a marketing opportunity for savvy manufacturers and industry stakeholders to promote their products through educational materials that help consumers better understand how...

Sakara Life secures $4.8 million to expand nationwide meal delivery service that feeds body, mind

Most players in the increasingly crowded subscription food delivery category focus on providing high quality nutrition and hard-to-find or novel ingredients, but Sakara Life sets itself apart from the pack...

Durable demand for flax leads supplier Pizzey Ingredients to expand facility

Demand for flax ingredients is likely to continue upward in 2016, an executive with supplier Pizzey Ingredients says. The company is responding with manufacturing improvements at its Canadian processing facility.

Global food prices plunged by nearly 20% in 2015

In 2015 prices of the world’s major commodities fell for the fourth year in a row, averaging nearly one fifth (19.1%) lower than in 2014, says the UN’s Food and...

The US egg market is recovering well, but will avian flu have a longer-term impact on industrial egg use?

While the US egg supply is rebounding well after last year’s devastating avian flu outbreak, it is too early to say whether manufacturers that reformulated products to reduce or replace...

EPIC bone broth to launch in Q1, 2016

EPIC Provisions sells to General Mills: ‘We felt like we couldn’t walk away from this opportunity’

Upmarket meat snacks maker EPIC Provisions has been wooed by several suitors, but ultimately agreed to tie the knot with General Mills because it would help it achieve its goal...

Coffee pod sales growth slows, but emerging trends could expand category’s reach, Packaged Facts

Sales of single-serve coffee pods in the US continue to grow, but the pace will slow in coming years as the maturing category enters a tumultuous period fraught with increased...

Cartoon characters could help children embrace fruits & veggies, study finds

The same marketing tactics used to sell sugary cereal and junk food to children could just as effectively sway youngsters to want more fruit and vegetables, a recent study suggests.

GIVN bottled water sees growth potential for everyday social-good products

Offers to buy-one, get-one free are an effective marketing strategy, but the maker of GIVN bottled water believes an even more effective take on this technique is an offer to...

Which new food and beverage products had the highest purchase intent scores in December?

Comfort food dominated the December edition of Instantly's shelf score ranking of new products, although several of the products promised satisfaction minus the guilt, from PopChips cheddar & sour cream...

Limited access to supermarkets not the only cause of obesity in food deserts, research finds

New research challenges the commonly held belief that simply adding supermarkets, with more healthy options, to food deserts could reduce obesity rates in low-income neighborhoods with limited access to food...

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