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From 'How Matters' to 'Love this Life': Chobani unveils new media campaign

Greek yogurt maker Chobani has launched ‘Love This Life’, a new multi-media campaign with the strapline: "To love this life is to live it naturally."

Maker of GoodBelly shares 6 tips for successfully growing a brand

The vast majority of food and beverage launches fail to survive beyond the initial “experimental phase” in part because they expand their distribution too quickly, warns Alan Murray, the CEO...

People who snack multiple times a day tend to be younger and to reach for sweets, finds poll

A whopping 80% of U.S. consumers snack at least once per day, with the vast majority favoring unhealthy but convenient foods, according to a new poll conducted by CivicScience. 

Meat is made from plants, says Lightlife in new plant-based protein campaign: So cut out the middleman

How do you market plant protein? Until recently, it was all about ‘vegetarian’ options, ‘meat analogs’ or ‘meat-alternatives’, says Lightlife Foods, but today, marketers are presenting their plant-based wares as...

Start-ups better positioned to follow new playbook for snacks, expert suggests

Start-ups and small brands are better suited than most large CPG firms to take advantage of consumers’ increased interest in snacking because they are unfettered by outdated expectations and assumptions,...

organic and non-gmo trends

Most consumers unwilling to pay more for non-GMO, even as their concern rises, research shows

Consumers’ concern about genetically modified food is on the rise, but most shoppers are not yet willing to pay a premium for non-GMO foods – making it difficult for manufacturers...

APRIL NEWS QUIZ: Are you up to speed with the latest food & beverage industry news?

Do you know how much General Mills paid for Annie's? Or which high potency sweetener Diet Pepsi will be using this summer instead of aspartame? And just how fast are...

CleverFoodies gains distribution fast for category-creating product with co-branding

Startup CleverFoodies secured national distribution at major retailers with enviable speed for the launch of Scramble natural mix-ins for eggs by creating a new category and partnering with well-established brands...

VitaminFIZZ seeks to emulate meteoric success of Sparkling ICE in enhanced waters market

VitaminFIZZ – a new zero-calorie enhanced sparkling water backed by former Red Bull executives and other beverage industry veterans – is now available in 1,400+ stores in the US nine...

Four Greek yogurt launches make top 10 in IRI 2014 new products pacesetters list

While some commentators believe it has peaked in popularity, four of the top 10 new CPG products of 2014 were in the Greek yogurt category, suggesting it might be a little...

B&G Foods bucks trend by pursuing growth with brands in the center of the store

B&G Foods’ strategy to grow by expanding its footprint in the center of the store is succeeding even though it seems counter-intuitive at a time when other manufacturers are trying...

Special edition: Beyond 2020 - The future of sustainable cocoa

‘We cannot let Indonesia fail’: Mars stresses Asia’s importance in meeting future cocoa demand

Asia is poised to help meet rising demand for cocoa, but its key producer Indonesia faces quality concerns and its government lacks incentive to grow the sector.

Can organic feed the world?

Organic crops generally have lower yields than conventional crops – but that’s not the only way to measure their potential to feed the world.

GMA et al lose bid to 'stop the clock' on Vermont GMO labeling law until lawsuit is resolved

A federal court has rejected an attempt by the Grocery Manufacturers Association (GMA) and other trade associations to prevent the state of Vermont from implementing its controversial GMO labeling law...

Matcha green tea market on fire, says report: ‘This is not a passing fad, but a major trend’

US retail sales of Matcha green tea powder surged 54.9%* in 2014, while sales of ready-to-drink products leaped up $253.1% (albeit from a small base), reveals a new report arguing...

5 strategies to maximize snack sales

Sales of snacks are poised for significant growth in the U.S. in the next five years, but for the category to reach its full potential, manufacturers need to go beyond...

Chipotle goes non-GMO, and embarks on ‘quest to eliminate additives’

Chipotle Mexican Grill has “achieved its goal of moving to only non-GMO ingredients to make all of the food in its US restaurants”, and is now embarking on a quest to...

organic and non-gmo trends

Sustainability generates substantial cost savings for Stonyfield Farm

Stonyfield Farm’s wide-ranging and forward-looking sustainability initiatives launched in the last decade have helped the firm save more than the environment – they also saved the organic yogurt maker more...

Jeremy Rifkin: Meat is ‘the most inefficient way of feeding the human race’

Europe needs to talk about moving down the food chain to feed people more efficiently and beat climate change, says renowned US economist and social theorist Jeremy Rifkin.

Aspartame has been deemed safe by all major scientific and regulatory bodies

PepsiCo ditches aspartame from Diet Pepsi in US: ‘While decades of studies show aspartame is safe, we recognize that consumer demand is evolving’

While aspartame is safe, many US consumers don’t want it in their cola, said PepsiCo this morning, announcing plans to ditch the much-maligned sweetener from Diet Pepsi, Caffeine Free Diet...

Organic and non-GMO trends

What does it take to meet increasing consumer demand for non-GMO foods & beverages?

Four out of 10 consumers claim to be avoiding or reducing genetically modified foods in their daily diets, mainly because they are concerned about the possible impact of GMOs on...

Edible insect potential hinges on identifying optimal diet, say researchers

If edible insects such as crickets are to deliver on their promise of providing a more environmentally-friendly source of protein, they may need to be put on a different diet,...

organic and non-gmo trends

GMOs, limited technology, dwindling farmers threaten organic growth, Sen. Tester says

The organic industry must overcome substantial hurdles to sustain its double digit sales growth, including the threat posed by genetically modified organisms, limited technological advancements and a dwindling farming population,...

Can organic foods and GM-like technologies ever go hand in hand?

The use of certain biotechnologies could support organic production in the future – although the currently approved ‘cross-species’ GM technologies are the biggest threat to the organic food system, says...

'70% of the products labeled as extra virgin olive oil are not extra virgin at all'

Extra virgin olive oil exec: You wouldn’t buy rotten meat or stale bread, so why are you buying rotten olive oil?

Claims that much of the extra virgin olive oil (EVOO) sold in US supermarket is not ‘extra virgin’ at all are hardly new. But the fact that many retail buyers...