SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Markets

Read more breaking news

 

 
Loading...
Key Insights from Food Vision

Are food companies getting social media right? In a word, 'no'

By Nathan Gray+

24-Apr-2014
Last updated on 06-May-2014 at 16:15 GMT2014-05-06T16:15:47Z

Fear is a major roadblock to many food companies getting it right when it comes to social media, according to business mentor and entrepreneur Mike Greene.

Many food companies are getting social media wrong because they are controlled by older managers who are scared of the changes that embracing new ways of working can bring. However, firms looking to change should not just hire the first young person to show a bit of skill in social media either, warned Greene.

"It seems to me that a lot of the people who hold the budget [for social media] at companies are that little bit older, so they are not really naturally with social media," he told FoodNavigator after speaking at the 2014 Food Vision event in Cannes.

"It scares them and they don't know what to do, so they stick to the media they know," explained the business mentor, philanthropist and author.

"To me it's a bit like when the car was invented, and people were going around on horses. They couldn't believe that it was really necessary. They couldn't believe that it would be as reliable as their old way of doing things.

"We're seeing that with social media versus traditional media, and people just aren't making the transition, because of fear."

However, Greene also warned that it is 'crazy' to just assume that younger people will be better at social media in a business setting.

"They might use it, but that doesn't make them an expert. You need to know whether they know about social media, because there are rules that work, and ways that work, and the right mix of video and imagery and content is really important to get successful social media."

Does the edible bugs trend have the legs to succeed?

Does the edible bugs trend have the legs to succeed?

Not a week goes by without media headlines talking about the potential of insects...

Video highlights from the Winter Fancy Food Show 2015

Caught on camera! Highlights from the Winter Fancy Food Show

With buyers from Whole Foods, Kroger, KeHE, Compass Group, Dean & DeLuca and hundreds...

Snacking trends video at the Winter Fancy Food Show 2015

Lights, camera, action! Snacking trends at the Winter Fancy Food Show

What are the hottest trends in snacks? Sprouted grains? Baked popcorn? Gourmet jerky? Join...

Is low GI too complicated for consumers?

Is low GI too complicated for consumers?

As pressure on the food industry to reduce sugar in products increases, is the...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

New ingredient set to give caffeine a run for its money, supplier says

New ingredient set to give caffeine a run for its money, supplier says

Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as...

Cargill highlights cavity-fighting effect of Zerose erythritol at SupplySide West trade show

Cargill highlights cavity-fighting effect of Zerose erythritol at SupplySide West trade show

Research by Cargill shows its Zerose brand erythritol does more than just cut calories; ...

Bamboo fiber, protein beverages, and gummies: Hydrocolloid expert talks innovative delivery systems

Bamboo fiber, protein beverages, and gummies: Hydrocolloid expert talks innovative delivery systems

Beverages continue to be one of the hot beds for innovation when it comes...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

'It's business as usual': Davisco Foods on Agropur takeover

'It's business as usual': Davisco Foods on Agropur takeover

Polly Olson

Vice President of Business Development, Davisco Foods International

Snack trends 2014: Euromonitor says popcorn and thins

Euromonitor: Popcorn and thins epitomize ‘indulgence without the guilt’

Popcorn has exploded and thins have sliced into action in snacking – both riding...

InHarvest: Legumes, pulses steal spotlight from animal protein

At the 2014 Research Chefs Association Conference & Culinology Expo, FoodNavigator-USA caught up with...

SFA head: ‘A little term called class action suits’ is prompting GMO removal

SFA head: ‘A little term called class action suits’ is prompting GMO removal

Genetically modified organisms are safe and there is a need and place for them...

Could oats be the next gluten-free star?

Could oats be the next gluten-free star?

Oats, when the supply chain ensures no cross-contamination, are a gluten-free cereal grain. So...

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite...

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Sinéad Doherty, PhD

Founder, AnaBio Technologies