SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Markets

Read more breaking news

 

 
News in brief

Coke to launch fruit-flavored zero-calorie waters called Fruitwater

2 commentsBy Elaine WATSON , 19-Mar-2013
Last updated on 19-Mar-2013 at 14:18 GMT2013-03-19T14:18:56Z

Coke to launch fruit-flavored seltzer waters called Fruitwater

Coca-Cola will launch a line of fruit-flavored seltzer waters called 'Fruitwater' on April 1.

The waters - which will cost $1 to $1.25  - will be part of the company's Glaceau unit, which makes Vitaminwater and Smartwater.

Fruitwater will come in a specially contoured 16.9-ounce bottle, a spokeswoman told FoodNavigator-USA.

"Fruitwater is a great tasting, naturally flavored zero calorie sparkling water beverage.

"It is sweetened with sucralose, contains no juice and comes in five great tasting naturally fruit flavored varieties: black raspberry, orange mango, lemon-lime, strawberry kiwi and watermelon punch."

2 comments (Comments are now closed)

Questionable idea

I'm not sure if calling it FruitWater and putting fruit on the label is the right choice for a product that doesn't contain any fruit in it.

Report abuse

Posted by Andrew
22 March 2013 | 14h352013-03-22T14:35:42Z

Coke has lost its mind....yet agin...

Ummm........Coke.......umm..u know the market HATEs spenda right??????

Focus on what you can do right ok...stay out of water....lol

Report abuse

Posted by Samatha Eggerton
21 March 2013 | 04h332013-03-21T04:33:20Z

Key Industry Events

 

Access all events listing

Our events, Events from partners...