Cott Beverages VP of marketing, Jon Biller, tells BeverageDaily.com that his firm often 'fast follows' where big brands lead, but that retailers are now demanding innovation, as evidenced by a recent first to market launch.
Speaking to us at InterBev 2012 in Las Vegas, Biller spoke about general prospects for retail branded (private label) products in the US.
He also talks about the added-value beverage portfolio (including energy shots and Omega-infused waters) that Cott is presenting at at InterBev this year.
"A lot of retailers in the US look at retailers overseas, particularly in the UK and continental Europe, and see opportunities to grow their retail branded products as well," Biller said.
Cott Beverages is the world's largest, non-alcoholic, private label beverage manufacturer, trades in over 60 countries and has a turnover of more than US$2bn.