SodaStream's Super Bowl video has gone viral after it reprised its 2013 trick of poking fun at Coke and Pepsi, which led Fox to ban the Scarlett Johansson-fronted advert.
Last year's amusing advert (5m+ views and counting) also led to a ban, and this time round actress Johansson's relatively innocuous 'Sorry, Coke and Pepsi' was enough to provoke the broadcaster's ire.
"If only I could make this go viral..." the Hollywood sire and SodaStream brand ambassador ponders, before a change of gear - down from bathrobe to evening gown...
All of which has served to generate 1.3m+ YouTube hits (on SodaStream's official page) a week before the Super Bowl version of the advert airs, when the Coke and Pepsi mentions will be edited out. You can watch both SodaStream videos here: