SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Markets

Expo West Day Three: If your brand was a person, who would it be… Steve Jobs or Matt Damon?

By Elaine WATSON , 12-Mar-2014
Last updated on 12-Mar-2014 at 02:13 GMT

On day three of Natural Products Expo West, the FoodNavigator-USA team  checked out education sessions on connecting with shoppers, natural claims, non-GMO Project certification, and consumer trends.  

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

All Galleries

New products gallery: Cinnamon Toast Crunch turns 30, ConAgra makes snacking ‘guilt-free’, Kevita’s kombucha for the mainstream

Here’s a look at the latest and greatest in new product launches—from General Mills making the old...

FBULA Bootstrapping, brand-building & Fresh & Easy’s quest for the new

Bootstrapping, brand-building & Fresh & Easy’s quest for what's ‘fresh, unique and new’: A day at the Food & Beverage University

From how to keep control of your trade spending to presenting the perfect pitch to investors (spoiler...

LEGAL VOX POP: Are 'all-natural' claims worth the hassle?

LEGAL VOX POP: Are 'all-natural' claims worth the hassle?

With a class action lawsuit filed almost weekly over the word ‘natural’ on food & beverage labels,...

Top 10 best-selling US cereal brands 2014, IRI data

Cereal chartbusters 2014: America’s top 10 best-selling brands

BakeryandSnacks has dug into fresh IRI data to dish up the latest list of top 10 best-selling...

Innovating with microalgae: A day at the Solazyme HQ

Algae dream becomes reality for Solazyme: ‘Today we’re making products, not power point presentations’

Given its apparently limitless potential to feed and fuel the world, there is a huge buzz around...