On day three of Natural Products Expo West, the FoodNavigator-USA team checked out education sessions on connecting with shoppers, natural claims, non-GMO Project certification, and consumer trends.
One very lively session led by branding expert Amazon Advertising and shopper marketing specialist Arc Worldwide, focused on how to reach an influential group of progressive consumers constituting 21% of the population, dubbed ‘The Choicefuls’.
Choicefuls are “constantly making purposeful choices, whether it's feeding their pets an organic diet or making exercise a strong priority in their lives” - and are happier for it.
Choicefuls (‘it’s not a life stage, it’s a mindset’) are much more likely to…
So how best to engage with Choicefuls?
Read more about the Choicefuls HERE .
The slide above was provided by Amazon Advertising.
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