On day three of Natural Products Expo West, the FoodNavigator-USA team checked out education sessions on connecting with shoppers, natural claims, non-GMO Project certification, and consumer trends.
One very lively session led by branding expert Amazon Advertising and shopper marketing specialist Arc Worldwide, focused on how to reach an influential group of progressive consumers constituting 21% of the population, dubbed ‘The Choicefuls’.
Choicefuls are “constantly making purposeful choices, whether it's feeding their pets an organic diet or making exercise a strong priority in their lives” - and are happier for it.
Choicefuls (‘it’s not a life stage, it’s a mindset’) are much more likely to…
So how best to engage with Choicefuls?
Read more about the Choicefuls HERE .
The slide above was provided by Amazon Advertising.
Copyright - Unless otherwise stated all contents of this web site are © 2015 - William Reed Business Media SAS - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
Check out who’s moving onwards and upwards at Kraft, Smucker, ConAgra Foods, McCormick, Sparking Ice, Jelly Belly,...
From Hain Celestial’s coconut dream desserts to Field Roast’s innovative vegan cheese slices, this month’s new products...
With diabetes rates rising, many healthy people are starting to consider the effects of blood glucose levels...