SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > Markets

Read more breaking news

 

 

Is dairy ready to steal some of the stevia limelight from beverage?

By Jane Byrne , 02-Dec-2011
Last updated on 02-Dec-2011 at 12:19 GMT2011-12-02T12:19:10Z

Dairy proving fertile ground for stevia innovation
Dairy proving fertile ground for stevia innovation
Loading the player...

Cargill is looking beyond beverage to dairy as it flags up pending product launches for Truvia in both table-top and as an ingredient on the EU market next year.

FoodNavigator.com caught up with the Truvia team from Cargill - Henry Hussell, head of marketing for health and nutrition EMEA and Elizabeth Fay, head of external relations and communications for Truvia in Europe - at FIE in Paris this week to get their perspective on what a new market means for the natural sweetener.

Last month saw final EU approval for stevia's use in food and beverage - a welcome relief for an EU industry itching to launch stevia-based products.

The dairy sector, which has experienced regulatory pressure of late to reformulate along reduced sugar and fat lines, is proving to be fertile ground for stevia, said Hussell.

“If you look at the pipeline of projects we have with customers, dairy definitely comes in second to beverage orientated projects with the category lending itself to this reduced calorie message. And now we have this natural sweetener alternative to some of the high intensity sweeteners already used in the category,” he continued.

Hussell said that the Cargill R&D team has put in some 60,000 application hours on Truvia-based food and drink formulation projects, with the pay-of being “a breath of knowledge” that allows the food scientists to determine which ingredients need to be used in combination with stevia to replace bulk.

Related products

Soup-To-Nuts podcast: How doing good can also be good for business

Soup-To-Nuts podcast: How doing good can also be good for business

In today’s highly competitive landscape, many food and beverage manufacturers try to set their...

Soup-To-Nuts Podcast: Using food influencers to market products

Soup-To-Nuts Podcast: How to select and best use food influencers to market products

While Americans are becoming more adventurous in what they eat, they often still need...

Soup-To-Nuts Podcast: Global cuisine, complex nutrition claims in 2017

Soup-To-Nuts Podcast: Global cuisine will rise in 2017 along with complex nutrition claims

Despite a rising nationalism in the US born out of the contentious presidential election...

Soup-To-Nuts Podcast: The rise of vegan cheese alternatives

Soup-To-Nuts Podcast: The cultivation and rise of vegan cheese alternatives

There is no denying that vegan is on the rise with consumers looking for...

Soup-To-Nuts Podcast Defining, meeting consumer demand for clean label

Soup-To-Nuts Podcast: Defining and meeting consumer demand for clean label

The predictable upcoming onslaught of annual New Year’s resolutions to “eat better” could lead to surge...

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish...

Soup-To-Nuts Podcast Evolving soy’s marketing strategy beyond protein

Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

Soy may be best known in America as a source of high-quality protein, but...

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that...

Soup-To-Nuts Podcast: Ugly produce can help cut costs & generate sales

Soup-To-Nuts Podcast: How ugly produce can help companies cut costs & generate sales

Most Americans are trained from a very young age to believe that beautiful is...

Soup-To-Nuts Podcast: How to better reach Hispanic shoppers

Soup-To-Nuts Podcast: How to better reach Hispanic shoppers

With a collective spending power of $1.5 trillion, the Hispanic and Latino population in...

More must be done to make the healthy choice the easy choice CSPI says

Companies, retailers must do more to make the healthy choice the easy choice, CSPI says

Consumer interest in healthy eating is at an all-time high, and in many ways...

FOOD VISION USA 2016 TRAILBLAZERS: Shaka Tea

FOOD VISION USA 2016... THE TRAILBLAZERS: Shaka Tea puts māmaki on the map, 'We're building an authentically Hawaiian brand'

Launching a new brand in the ready-to-drink tea market is not for the faint-hearted,...

FOOD VISION USA 2016 TRAILBLAZERs: Afineur cultured coffee

FOOD VISION USA 2016... THE TRAILBLAZERS: Afineur taps into fermented trend with ultra-smooth cultured coffee

Afineur – one of three winners in this year's trailblazers challenge at Food Vision USA –...

VoxPop: How small brands can keep image after big company acquisition

VoxPop: Do consumers still ‘trust’ smaller brands after they've been acquired by larger companies?

Large companies are buying up smaller brands here and there, yet the size of...

VoxPop: Is a plant-based diet the future?

VoxPop: Is a plant-based diet the future? We ask people in the industry

At November’s FoodVision USA, we snatched several attendees to get their take on the...

Plant-based burger just another protein option, says Beyond Meat

Plant-based burger just another protein option, says Beyond Meat: ‘All of a sudden, the meat aisle becomes the protein aisle’

The Beyond Burger – the first refrigerated plant-based patty to sit in the meat...

6 steps to take to “do good” and expand appeal to modern consumers

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the...

FOOD VISION USA Innovate or die, says Rabobank

FOOD VISION USA: Dude, where's my consumer?

Many ‘legacy’ food and beverage brands are losing market share because they have “lost...

Sally robot salad maker offers mass customization, reThink Food

Rise of the machines: Meet the new wave of robots heading to your kitchen and your favorite restaurant

From robotic hands on rails above your worktop that will make your dinner, and...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...