SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Markets

News in brief

Late-night snacking popular in the US

By Kacey CULLINEY , 04-Jan-2013
Last updated on 04-Jan-2013 at 15:01 GMT

Snacking occasions in the US occur more frequently in the afternoon, evening and late-night hours, according to the Hartman Group.

A recent online survey of HartmanSalt.com members, conducted between September and November last year, found that 56% of consumers snack between 2pm- 5pm and 51% between 5pm-midnight.

This compares to 17% in the early morning (12am-6am), 34% during the morning (6am-11am) and 31% at lunchtime (11am-12pm).

Asked what prompted snacking, 28% said it was when they ‘want an indulgent treat’ and 27% said ‘it’s an impulse’.

Survey findings suggested that while more than half (57%) of respondents said that healthy snacking is important, unhealthy snacks like chips were most-often mentioned.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Key Industry Events

 

Access all events listing

Our events, Events from partners...