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May has proved a mixed bag for the nation’s food manufacturers, many of whom were still reeling from last month’s probe into ‘toxic’ sugar on 60-Minutes when HBO’s Weight of the Nation hit screens on May 14. This came hot on the heels of a new study revealing that snacks now account for a quarter of kids’ calories. Snacks account for a quarter of kids’ calories: Study But is more regulation - such as bold proposals from NYC mayor Michael Bloomberg to ban large sugary soft drinks from restaurants - the best way to tackle the problem? Coca-Cola certainly doesn’t think so.. Coke, McDonald’s blast Bloomberg’s ‘misguided’ crackdown on super-size sodas A better approach, said the soft drinks giant, is giving consumers the information they need to make informed choices and offering them a wider range of products to choose from. Coke takes ‘natural’ mid-calorie carbonate plunge in Pepsi NEXT wake with stevia-based trials The IOM, meanwhile, urged the industry to do more. IOM report recommends changing food environment to tackle obesity But what should firms do? Nation's bulging waistline is a food industry issue |
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Dispatches from the 6th Annual Food Technology & Innovation Forum, 2012, Chicago |
May has proved a mixed bag for the nation’s food manufacturers, many of whom were still reeling from last month’s probe into ‘toxic’ sugar on 60-Minutes when HBO’s Weight of the Nation hit screens on May 14.
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