Cumberland Packing Corp is going head to head with McNeil Nutritionals’ new Nectresse tabletop sweetener with the launch of zero-calorie natural sweetener Monk Fruit In The Raw.
While Nectresse - which contains Tate & Lyle’s Purefruit monk fruit sweetener - is bulked up with erythritol, Monk Fruit In The Raw is bulked up with dextrose.
As each packet contains fewer than 3 calories per serving, it is also permitted to be marketed as a zero calorie table top sweetener.
Monk Fruit In The Raw will begin a national distribution roll-out in stores this month with a suggested retail price of $3.49 per 40 count box, although consumers can also buy it online at InTheRaw.com .
The intensity of the sweetness in monk fruit (luo han guo) extracts is directly proportional to levels of a compound called Mogroside V in the flesh of the fruit.
Click here to read more about monk fruit.