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Pepsi v. Coca-Cola: Soda heavyweights wage Facebook war

By Ben Bouckley+

09-Jan-2013

Increasingly, the Pepsi v. Coke cola fight is raging within the social media space, as well as in factories and between brands in stores. But who is delivering that Facebook knockout?

OK, we’re billing this as a big fight and drawing up the battle lines, but actually it’s something of a mismatch, as the results – revealed by analytics site Socailbakers.com, reveal.

Coca-Cola has over 57m US fans versus Pepsi’s circa 9.3m, but in terms of relative distribution of fans across markets, the nation accounts for 64% of Pepsi’s fans, against Coca-Cola’s 22%.

Mexico and India come in a distant second for Pepsi (each with 4% of fans), followed by Canada (3%), Egypt (3%) and other markets contributing the balance (22%).

Return I will to old Brazil…

Meanwhile, Coke counts 13% of Facebook fans in Brazil (Frank Sinatra would be proud ), while 8% are based in Mexico, 6% in France, 5% in Argentina and 46% in other markets.

Around 620,000 people are now 'talking about' Coca-Cola on Facebook, and fan levels have grown by 975,000 over the past month to date.

Again, Pepsi lags behind, with 108,000 talking about the brand on Facebook, and fan growth of just (of course when we’re talking big brands the term is relative) 91,000 over the past month.

Valuable marketing insights

Socialbakers.com claims to be the first and only company able to provide users with Facebook’s local data regarding brand engagement.

“Gaining access to the distribution of fans by market on any page on Facebook means that we are able to provide marketers with valuable insights and benchmarks to help them with their social media strategies,” the analytics company said.

“If you were the page administrator of Coca-Cola or Pepsi, wouldn’t you want to know which audience to target in order to grow your fanbase?”

Naturally, it is also advantageous to know where your competitor is strong or weak, and analyze the quality of their content to determine if one can improve one's own social media strategy.

Click here to read today's related article about the top alcoholic drinks brands on Facebook.

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