SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Markets

Read more breaking news

 

 
News in brief

PepsiCo bids to crank up AMP energy a notch

By Ben Bouckley+

01-Feb-2013
Last updated on 01-Feb-2013 at 17:16 GMT

PepsiCo bids to crank up AMP energy a notch

PepsiCo has reportedly strengthened its relationship with US PR firm Weber Shandwick, by briefing the latter to oversee an extension of its AMP energy portfolio that taps the brand’s racing heritage.

Last year, AMP relaunched its portfolio to provide new formulas and positioning to revive sales against stronger rivals such as Red Bull, Monster and Rockstar.

In 2012 Pepsi ditched extreme names such as ‘Overdrive’ and ‘Traction’ from the AMP range, and now focuses on three function areas across seven core flavors: Boost, Active and Focus.

Key Industry Events

 

Access all events listing

Our events, Events from partners...