It was a fascinating month for the US food and beverage industry, with California rejecting Prop 37, ConAgra Foods finally agreeing a deal to acquire Ralcorp, Hostess Brands throwing in the towel, and FDA exercising its FSMA muscle.
Big news this month when California rejected proposition 37 to label GMOs in foods . Supporters of the initiative decried a “wildly deceptive smear campaign financed by Monsanto, DuPont, and other industry opponents of the public’s right to know”. Opponents celebrated the defeat of a “flawed and unnecessary piece of legislation”.
While the battle has been won by the ‘NO’ camp, the war is not over, and the momentum behind sourcing non-GMO ingredients remains as strong as ever : Non-GMO Project verified sales are up 66% and new class action lawsuits against a major food brand over ‘all-natural’ claims on products containing genetically engineered ingredients are being filed almost every week.
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Antioxidant-rich cereals, protein-packed snack bars and bread tailored to women’s nutritional needs were just some of the...