As Nürnberg Messe USA takes over the running of InterBev, BeverageDaily.com hits Las Vegas to snap the latest action from the 92-year-old show.
Delegates were able to slake their thirst at The Coca-Cola Company stand after a hard day forging business contacts and checking out industry innovations on the show floor...
InterBev was first held in 1920 by the American Bottlers of Carbonated Beverages (which later became the American Beverage Association).
A lot has changed in the intervening 92 years – not least in that Nurnberg Messe bought up the show last September.
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Antioxidant-rich cereals, protein-packed snack bars and bread tailored to women’s nutritional needs were just some of the...