SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Markets

Read more breaking news

 

 
Dispatches from Sweets & Snacks Expo 2014

Euromonitor: Popcorn and thins epitomize ‘indulgence without the guilt’

By Kacey Culliney+

22-May-2014
Last updated on 22-May-2014 at 22:22 GMT2014-05-22T22:22:05Z

Popcorn and thins are on-trend snacks that hit on health and indulgence, says Euromonitor
Popcorn and thins are on-trend snacks that hit on health and indulgence, says Euromonitor
Loading the player...

Popcorn has exploded and thins have sliced into action in snacking – both riding on the wave of being indulgent with a healthy slant, according to Euromonitor International.

Speaking to BakeryandSnacks.com at Sweets & Snacks Expo in Chicago this week, Euromonitor market analyst Matthew Hudak said popcorn and thins were the snacks of the moment.

“Popcorn – there are popcorn companies galore here… The big notable one is obviously Skinny Pop, which has been growing incredibly fast in the US along with Popcorn Indiana,” he said. Both companies had developed a host of new flavors, he said, including sriracha – the fastest-growing hot source in the country.

“If one person is doing well, there’s always the chance that a lot of companies are going to jump on, and Skinny Pop certainly did very well,” he said.

Snacking without guilt: Low calorie, all-natural indulgence

Hudak said the appeal of popcorn was also related to health. It was a low calorie, indulgent snack, he said, that seemed all-natural to consumers.

Asked if popcorn had shifted away from traditional indulgence, he said it was certainly the case in most instances and healthy variants held most growth promise.

“There’s definitely a lot that are going with as all natural as possible; as low calorie as possible per cup,” he said.

However, he said companies had mixed in some more indulgent varieties, including chocolate drizzled and extra cheese.

Make it thinner! Thins, compressed cookies

In addition to the popcorn blast, Hudak said ‘thins’ or compressed cookies and pretzel crisps had gained traction in the marketplace.

“Again, I think that’s hitting on a calorie content thing. They’re very light and easy to snack on; you don’t really feel like you’re indulging too much.”

For 2014 Hudak said the snack trend would be “indulgence without the guilt” – a trend that popcorn and ‘thin’ snack varieties played into perfectly.

Manufacturers, he said, would then start to innovate and experiment with new flavor varieties of these products.

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

'It's business as usual': Davisco Foods on Agropur takeover

'It's business as usual': Davisco Foods on Agropur takeover

Polly Olson

Vice President of Business Development, Davisco Foods International

Snack trends 2014: Euromonitor says popcorn and thins

Euromonitor: Popcorn and thins epitomize ‘indulgence without the guilt’

Popcorn has exploded and thins have sliced into action in snacking – both riding...

InHarvest: Legumes, pulses steal spotlight from animal protein

At the 2014 Research Chefs Association Conference & Culinology Expo, FoodNavigator-USA caught up with...

SFA head: ‘A little term called class action suits’ is prompting GMO removal

SFA head: ‘A little term called class action suits’ is prompting GMO removal

Genetically modified organisms are safe and there is a need and place for them...

Could oats be the next gluten-free star?

Could oats be the next gluten-free star?

Oats, when the supply chain ensures no cross-contamination, are a gluten-free cereal grain. So...

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite...

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Sinéad Doherty, PhD

Founder, AnaBio Technologies

Pizza makers should re-think marketing, formulation to appeal to women

Pizza makers should re-think marketing, formulation to appeal to health-conscious women, study finds

The cliché of pizza lovers as beer-pong playing frat boys or men sharing a...

Most Americans love ice cream, but are divided on favorite flavors

Americans are united in their love for ice cream, but divided over their favorite flavors

The dog days of summer are here and to help cool off consumers are...

Califia Farms’ new products, packs help drive nondairy category growth

Califia Farms’ new products, packaging help drive non-dairy category growth, CEO says

Sales of nondairy milk in the U.S. have almost doubled from 2009 to 2014...

Fibers from food waste offer clean label option

Fibers from food waste offer clean label option

Multifunctional fibers made from fruit and vegetable peals and pulps that would otherwise be...

Health benefits, convenient format drive sales of Matcha green tea

Health benefits, convenient format drive sales of Matcha green tea

Matcha tea, known for its vibrant green hue, is hitting its stride in the...

Tiny plants with huge potential: Introducing LENTEIN Plus and mankai

Tiny plants with huge potential: Introducing two new players to the plant-based protein market

Two firms that generated a lot of buzz at the IFT show this year...

Space... the final frontier for food science at Food Vision USA

Space... the final frontier for food science at Food Vision USA

To boldly go... where no food conference has gone before? Space food is on...

Supermarket guru Phil Lempert explains semi-homemade

Supermarkets have an unbelievable opportunity to build on the semi-homemade category, says guru

The growing semi-homemade category offers an ‘unbelievable opportunity’ for retailers, as Millennials want to...

MycoTechnology at IFT, mushrooms can remove gluten from cereal crops

Could mushroom mycelium add a new dimension to the gluten-free market?

Speaking to FoodNavigator-USA at the 2015 IFT show, MycoTechnology CEO Alan Hahn recalls the...

Solazyme spills the beans on its 'gamechanging' algal oil at IFT 2015

Solazyme makes algae oil to order: ‘We take a normal crop cycle and compress that into three days’

There are lots of pretty cool things about algae oil, from its clean flavor...

Key Industry Events