SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > Markets

Read more breaking news

 

 

Star Wars helps CPG food & beverages in battle for consumer attention

1 comment

By Elizabeth Crawford

10-Nov-2015
Last updated on 10-Nov-2015 at 15:01 GMT2015-11-10T15:01:37Z

As opening night of the latest installment of the Star Wars movies nears, grocery store shelves are becoming crowded with packaged foods and drinks decorated with the iconic characters in an attempt to capture consumers’ attention and drive sales. Here is a small sampling of the products available and a glimpse at how different firms take advantage of all the licensing has to offer. 

1 comment (Comments are now closed)

Smart move for CPG w/use of Star Wars

I know I chose my coffee creamer with the Star Wars on it! Smart move to appeal to the Gen X'ers who are the ones with the cash and nostalgia to purchase this otherwise silly marketing ploy! :)

Report abuse

Posted by Nancy
10 November 2015 | 20h092015-11-10T20:09:40Z

Related products

All Galleries

2017 US Grocery Shopper Trends report FMI, Hartman Group

US grocery shopping habits, from GMOs to QR codes: Are you up to speed?

What foods and beverages do Millennials like to buy online? Why do shoppers buy locally-grown foods, and...

Your guide to IFT 2017: From clean meat to cannabis edibles

Your guide to IFT 2017: From clean meat and cannabis edibles to space farming

What does 'processed' food mean? And how much is too much? Will consumers embrace 'clean' meat? And...

Taste Test Friday: Bobo Bars

Taste Test Friday: Consumers’ love the simple taste of Bobo, but not its simplistic packaging

In the highly-saturated bar category, Bobo’s nut butter filled oat bars stand out for balancing decadence and...

Trendspotting at SIAL Canada reveals quinoa, meat snacks and chocolate

Trendspotting at SIAL Canada reveals quinoa, meat snacks and premium chocolate

Quinoa-based foods, bean-to-bar chocolate, innovative meat-snacks and plant-based convenience foods continue to emerge as on-trend products that...

Taste Test Friday: The Little Kernel has consumers wanting more

Taste Test Friday: The Little Kernel has consumers wanting more

The founders of The Little Kernel argue that smaller is better when it comes to ready-to-eat popcorn...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...

Live Supplier Webinars

Food Innovation editorial webinar
William Reed Business Media
Optimizing California Almonds for Plant-Forward Formulations
Almond Board of California

On demand Supplier Webinars

FoodNavigator-USA Flavor Trends editorial webinar
William Reed Business Media
FoodNavigator-USA Clean Label editorial webinar
William Reed Business Media
All supplier webinars