SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > Markets

Read more breaking news

 

 

Star Wars helps CPG food & beverages in battle for consumer attention

1 comment

By Elizabeth Crawford

10-Nov-2015
Last updated on 10-Nov-2015 at 15:01 GMT2015-11-10T15:01:37Z

As opening night of the latest installment of the Star Wars movies nears, grocery store shelves are becoming crowded with packaged foods and drinks decorated with the iconic characters in an attempt to capture consumers’ attention and drive sales. Here is a small sampling of the products available and a glimpse at how different firms take advantage of all the licensing has to offer. 

1 comment (Comments are now closed)

Smart move for CPG w/use of Star Wars

I know I chose my coffee creamer with the Star Wars on it! Smart move to appeal to the Gen X'ers who are the ones with the cash and nostalgia to purchase this otherwise silly marketing ploy! :)

Report abuse

Posted by Nancy
10 November 2015 | 20h092015-11-10T20:09:40Z

Related products

All Galleries

Healthy trends at IFE : From 'free-from', to functional teas, chickpeas, and protein waters

Healthy trends at IFE : From 'free-from', to functional teas, chickpeas, and protein waters

This week saw the International Food Exhibition (IFE) come to London. The mega-show brought out the latest...

New twists and techniques energize coffee & tea categories

New twists and techniques energize coffee & tea categories

New ways to make and enjoy coffee and tea continue to flood the market with companies at...

Trendspotting Expo West 2017: From plant protein to probiotics

GALLERY: Trendspotting at Expo West 2017: From plant protein to probiotics

It's impossible to distill a show this size into a handful of slides, but we did see...

Expo West 2017 natural products data and trends

EXPO WEST 2017: The state of the natural products industry

If the proliferation of booths at Expo West is anything to go by, the natural, organic and...

Taste test Friday: New Pop skinless popcorn

Taste test Friday: Consumers embrace New Pop’s nostalgia but are unsure of high sugar content

New Pop seeks to set itself apart in the highly popular but also crowded ready-to-eat popcorn category...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...