One of the most interesting new products at the show was launched by PL Thomas (PLT) and South African partner HG&H Pharmaceuticals, which launched Zembrin, the first patented, standardized and clinically studied extract of Sceletium tortuosum, a succulent plant known by the San people of South Africa as ‘Kanna’ that has been shown to boost mental acuity and elevate mood.
PLT director of business development Seth Flowerman told us: "We believe Zembrin has the potential to be a blockbuster product in both the dietary supplement and food industries... It is experiential, meaning that you can really feel it – and we believe this will be a major factor in driving re-use.
"Its price per dose is also comparable, if not lower, than competitive branded ingredients. And above all, it is safe."
Check out FoodNavigator-USA next week to see our interview with Seth.
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