SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > Markets

Read more breaking news

 

 
DISPATCHES FROM INTERBEV 2012, LAS VEGAS

The art of soft drinks: Euromonitor charts world consumption trends

By Ben Bouckley , 05-Nov-2012
Last updated on 05-Nov-2012 at 11:35 GMT2012-11-05T11:35:59Z

The art of soft drinks: Euromonitor charts world consumption trends

Speaking to BeverageDaily.com at InterBev in Las Vegas, Euromonitor International analysts Claire Moulin and Jonas Feliciano characterize the world’s shifting taste in soft drinks in art history terms.

Departmental research analyst Moulin explained to Ben Bouckley why the firm felt that three broad labels, (1) traditional (2) modern and (3) post-modern, each suited very different soft drinks markets worldwide.

Each stage is a sociological stage – so we’re looking at consumption patterns for each country around the world for each consumer that can vary from generation to generation, from one region of each country to another," she said.

Moulin explained that ‘traditional’ markets comprise consumers who are completely new to soft drinks, and who look more to tap water, or classic hot drinks such as tea or coffee.

“Then, when incomes increase…consumers become part of that global middle class, looking for global consumption codes, global brands, moving to the cities as part of an urbanization trend,” she said.

Finally, you have the post-modern consumer – even more sophisticated, with a higher income, who wants to be different and unique. They want to see drinking as an identity – so they want something in terms of health, functionality, the identity of the brand that they drink.”

Feliciano, a beverages analyst at Euromonitor International, added: “In post-modern markets you see an inverse relationship between volume and value, particularly in carbonates, where carbonate volume has been in decline, the volumes are falling faster than the values. 

VoxPop: Is a plant-based diet the future?

VoxPop: Is a plant-based diet the future? We ask people in the industry

At November’s FoodVision USA, we snatched several attendees to get their take on the...

Plant-based burger just another protein option, says Beyond Meat

Plant-based burger just another protein option, says Beyond Meat: ‘All of a sudden, the meat aisle becomes the protein aisle’

The Beyond Burger – the first refrigerated plant-based patty to sit in the meat...

6 steps to take to “do good” and expand appeal to modern consumers

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the...

FOOD VISION USA Innovate or die, says Rabobank

FOOD VISION USA: Dude, where's my consumer?

Many ‘legacy’ food and beverage brands are losing market share because they have “lost...

Sally robot salad maker offers mass customization, reThink Food

Rise of the machines: Meet the new wave of robots heading to your kitchen and your favorite restaurant

From robotic hands on rails above your worktop that will make your dinner, and...

David Katz, reThink Food: Nutrition advice doesn't keep changing

Dr David Katz at reThink Food 2016: 'We're told nutritional advice keeps changing... that's just not true'

“I don’t know what to eat anymore because the ‘experts’ keep changing their minds...

Perfect Day talks animal-free milk at rethink Food 2016

Perfect Day talks animal-free milk at reThink Food 2016: ‘One of the huge questions is what do we call it?’

Unlike nut- or legume-based ‘milk’ brands, Berkeley-based Perfect Day is actually making the real...

Pea protein specialist branches out into whole pulse powders

Pea protein specialist branches out into whole pulse powders

World Food Processing is branching out from pea protein to offering a line of...

WILD Vegan protein power drinks and Clarisoy dessert toppings

WILD on trend with vegan protein power drinks and Clarisoy dessert toppings

WILD Flavors & Specialty Ingredients (WFSI), part of Archer Daniels Midland Company (ADM), is...

Frutarom's extract line aims to bring Mediterranean diet benefits to formulators

Frutarom's extract line aims to bring Mediterranean diet benefits to formulators

Israeli ingredient supplier Frutarom Health has launched a line of extracts that offer fortification...

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish...

Soup-To-Nuts Podcast Evolving soy’s marketing strategy beyond protein

Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

Soy may be best known in America as a source of high-quality protein, but...

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that...

Soup-To-Nuts Podcast: Ugly produce can help cut costs & generate sales

Soup-To-Nuts Podcast: How ugly produce can help companies cut costs & generate sales

Most Americans are trained from a very young age to believe that beautiful is...

Soup-To-Nuts Podcast: How to better reach Hispanic shoppers

Soup-To-Nuts Podcast: How to better reach Hispanic shoppers

With a collective spending power of $1.5 trillion, the Hispanic and Latino population in...

Soup-To-Nuts Podcast The rise and evolution of meat snacks in America

Soup-To-Nuts Podcast: The rise and evolution of meat snacks in America

In the past few years, Americans’ growing demand for protein and desire for on-the-go...

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

As US consumers embrace a healthier lifestyle focused on prevention rather than treatment, they...

Soup-To-Nuts Podcast: Hummustir navigates potentail of DIY food trend

Soup-To-Nuts Podcast: Hummustir navigates market potential of DIY food trend

As recently as 15 years ago, most Americans had never heard of hummus, or...

Soup-To-Nuts: The evolution of local food to do-it-yourself options

Soup-To-Nuts Podcast: The evolution of local food to do-it-yourself options

Consumer demand for local food and beverages is no longer a niche market –...

Soup-To-Nuts Podcast:The rise & future potential of grass fed claims

Soup-To-Nuts Podcast:The rise & future potential of grass fed claims

Grass-fed claims on products are a beacon for consumers who are health-conscious, want minimally...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...