
Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.
04-Apr-2012 - PepsiCo is facing another class action lawsuit in California – this time accusing it of making a nutrient content claim (0 grams trans fat) on Frito-Lay snacks, without adhering to the legal conditions of use for such claims.
04-Apr-2012 - While the food bar market has traditionally been split into two distinct categories: cereal/granola bars and energy/nutrition bars; the boundaries between them are becoming increasingly blurred, according to a new report.
03-Apr-2012 - Once the preserve of sweaty men pumping iron, protein has emerged from an image overhaul as the ingredient of choice for food developers targeting consumers of all ages and both genders keen to battle the bulge and stay strong, according to one trends expert.
02-Apr-2012 - With lean finely textured beef (LFTB) now off the menu at some of the nation’s biggest retailers and fast food chains, recriminations are flying thick and fast over who is to blame for the whole sorry, pink, slimy mess currently engulfing the food industry.
02-Apr-2012 - Baffled by ‘pink slime’, confused by probiotics and antioxidants and suspicious of anything with a name that they can’t pronounce on the ingredients list…
30-Mar-2012 - The term ‘antioxidant’ should be banished from food labels and replaced with more specific claims about the health benefits of the phytonutrients and other ingredients in question, according to one leading academic.
29-Mar-2012 - The use of generic food names like parmesan cheese, bologna, feta, provolone, and salami could be under threat, claims the Consortium for Common Food Names, a newly formed alliance seeking to prevent naming restrictions for international producers.
29-Mar-2012 - The growing Hispanic market holds huge opportunity for food manufacturers in the United States, but understanding cultural dynamics is vital to new product success, according to a panel of experts speaking at the Research Chefs Association conference last weekend.
28-Mar-2012 - Chef Eric Ripert added his voice to the million others supporting genetically modified ingredient labeling during his keynote speech at the Research Chefs Association conference on Friday, but said consumers need to increase their food budgets if they want to eat fresh, sustainable, non-GMO foods.
27-Mar-2012 - An overwhelming chorus of “eww, that sounds gross!” alongside some scary junk science about ammonium hydroxide, has led to a safe, nutritious product being pulled from stores – but there is an important lesson here for industry.
27-Mar-2012 - A controversial government proposal designed to curb the marketing of junk food to kids is not high up the Federal Trade Commission’s (FTC’s) priority list, it has emerged.
26-Mar-2012 - The threat of civil litigation is now so great that food manufacturers using any ingredients not found in ‘Grandma’s kitchen cupboard’ should think twice about making ‘all-natural’ claims on pack, according to one firm specializing in food label compliance.
22-Mar-2012 - Shoppers are holding on to frugal habits in 2012, but there are emerging trends that food and beverage manufacturers can use to attract consumers, according to the latest research from SymphonyIRI.
21-Mar-2012 - Attorneys for the Sugar Association and the Corn Refiners Association (CRA) went head to head at federal judge Consuelo Marshall's courtroom in Los Angeles at noon today as the dispute over the CRA’s right to describe high fructose corn syrup (HFCS) as ‘corn sugar’ moved into a new phase.
20-Mar-2012 - It might not have garnered as much publicity as stevia, but monk fruit (luo han guo) “has found a niche within the all-natural market but will hit mass market sooner than stevia in this space”, according to one leading supplier.
20-Mar-2012 - For the third year running, soy ingredients company Solae has been recognized by the Ethisphere Institute as one of the World’s Most Ethical (WME) companies, but it is still the only food ingredients company on the list.
16-Mar-2012 - A class action lawsuit filed in California this week argues that steviol glycosides should not be considered natural, owing to the "chemical processing" sometimes used to extract them from the stevia leaf.
16-Mar-2012 - Health Canada has approved a new health claim advising consumers that replacing saturated fats with mono- and polyunsaturated fats can reduce cholesterol.
15-Mar-2012 - Leading US nutrition expert Professor Marion Nestle says that PepsiCo’s decision to invest around $500m on marketing ‘megabrands’ she describes as unhealthy was a ‘crass commercial decision’, but the firm insisted that ‘health and wellness’ was crucial to its future.
15-Mar-2012 - Looking at images of calorie-rich foods could affect how the brain processes tastes, leading to greater appreciation for even neutral tasting foods, suggest researchers from Nestle.
12-Mar-2012 - Snack maker Snyder’s-Lance has become the latest company to begin switching to cage-free eggs, the company has said.
12-Mar-2012 - The perception that a food company has high ethical standards may be more important to consumer trust even than its ability to demonstrate competence, according to a presentation from CEO of the Center for Food Integrity Charlie Arnot.
09-Mar-2012 - Consumers are increasingly engaged in online conversations about food and beverage products, and there could be enormous benefits for manufacturers that get involved, according to a social media expert from The Nielsen Company.
09-Mar-2012 - The thinking behind ingredient selection and dosage in some cognitive health beverages is often “pretty confused”, according to the neuropsychologist behind brain-friendly functional beverage Nawgan .
08-Mar-2012 - The FDA’s warning letter to the maker of melatonin-laced Slowtivate Relaxation Drink has reignited the debate over the legal line between liquid dietary supplements and conventional beverages - and should make some firms very nervous - say lawyers.