While we’re always talking about how ‘on-trend’ meat alternatives are, the category has actually been stuck in a bit of a rut until pretty recently, according to the man behind the fastest growing brand in the market.
“There was a tremendous lack of innovation”, says Garden Protein (Gardein) founder and CEO Yves Potvin, who has given the frozen meat-free fixture a massive kick up the proverbial backside: “75% of the growth in the category last year came from us.
“Growth had stagnated, it was stuck between a bun, and we’d all had our fair share of [veggie] burgers.”
For meat and veggie lovers alike
Gardein does a great meat-free burger, but it’s also got a whole range of other options for breakfast, lunch, snacks and dinner, from wings, tenders, crispy fingers, cutlets, riblets, meatballs and tenders to sliders, breakfast sandwiches and scallopini.
The Gardein brand, meanwhile, is designed to appeal to everyone from die-hard vegans to meat-lovers that want to replace beef in a stir fry or breakfast sandwich once or twice a week with something a little healthier, he says (the strapline is ‘for meat and veggie lovers alike’).
Click here to read our recent interview with Yves.
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