Slovenian natural extracts specialist Vitiva has appointed Connie Sandusky, Ph.D. Vice President Sales and Marketing for North America.
Vitiva, which has just opened a US office in Kentucky to better serve the North American market, is best known for its rosemary-based natural antioxidants, but also supplies botanical extracts for nutraceutical applications; Sweet’n Vit customized stevia sweetener systems; and the Bright’n Color line of natural colors.
In her new role, Sandusky will oversee Vitiva’s commercial activities in the U.S. by developing key commercial relationships in the food, beverage and nutraceutical markets.
Before joining Vitiva, Sandusky held technical sales and marketing leadership positions with Aurora Algae, DD Williamson, Kalsec and Solae, where she gained experience across a wide range of ingredients including: colors, flavors, antioxidants, proteins, nutraceuticals and omega oils.
Antioxidant-rich cereals, protein-packed snack bars and bread tailored to women’s nutritional needs were just some of the...