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British Sugar promotes icing with decoration competition

18-Nov-2008

British Sugar has found a novel way to promote its Icecraft Sugarpaste, by sponsoring a year-long search for the best amateur cake-decorator.

The competition culminated this weekend with Tal Tsafrir pronounced Champion Cake Decorator and presented with a trophy and £500 cheque for her cake, which featured an enthroned icing-fairy, at the Cake International Show in Birmingham.

Finalists were required to create their work in front of a live audience and were judged on their creativity, workmanship, composition, presentation and working practices by a panel of experts from the sugarcraft industry.

British Sugar’s technical support manager Sue Callaghan said: “This live competition was an exciting arena to demonstrate the versatility of British Sugar’s Icecraft Sugarpaste.”