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Pro Tips: Execs share how to harness digital power for growth

Even for big names in a crowding category, such as Vita Coco, digital market insight is key for staying relevant. Here are some marketing tips from the pros.

Expo West 2016

Granola and healthy children’s products are bright spots in cereal category, Barbara’s says

It is no secret that the cereal aisle is struggling with Euromonitor estimating a 19% drop in sales in 2015 compared to 10 years earlier and a projection to lose...

Portion sizes on the front of pack don't correlate with Nutrition labels on the back, says study

Pictures on food packaging inspire us to overeat, reveals new research

A picture speaks a thousand words, so it stands to reason that we’re more likely to rely on the image on the front of a food label than the hard...

Beverage categories are getting blurrier, Mintel report suggests

A recent Mintel report shows cross-category beverages have become increasingly popular as manufacturers look to cater for consumers’ health and wellness demands, as well as their cravings for new flavor...

Expo West 2016

Plant-based innovations help manufacturers meet consumer demand for animal-product alternatives

Consumer interest in plant-based alternatives for animal products is driving innovation across categories from dairy and eggs to meat and desserts as showcased by manufacturers at Natural Products Expo West. ...

Expo West 2016

Dissolvable Tea Drops brings more consumers to premium tea category by offering convenience

The demand for tea in the US is skyrocketing, but so too is the desire for speed and convenience – two terms that do not apply to high quality loose...

Expo West 2016

Wilde Snacks helps trailblaze nascent meat bar category with baking innovation

Wilde Snacks’ entrance into the nascent meat bar segment promises to “turn the category upside down” with a revolutionary baking process that offers a healthier finished product and potential for...

Expo West 2016

Safe Catch entices consumers back to canned tuna category with low mercury product

Despite doctors’ recommendations to eat more fish for its many health benefits, many consumers steer clear of tuna – an affordable, sustainable source of omega-3s and beneficial nutrients because they...

'Consumers love French fries, but they are looking for healthier alternatives'

Farmwise frozen veggie fries contain 30% vegetables and beans, and 70% potatoes, and have been flying off the shelves in conventional as well as natural channels, says co-founder and CEO...

High protein diet has 'intriguing' double benefit of weight loss & improved sleep: Study

Consuming a high-diet protein while dieting may improve sleep in overweight and obese adults, according to a new research.

ADM flavor creation facility in Cranbury, NJ built for collaborative innovation

ADM has opened a new flavor creation, application and customer service facility in Cranbury, New Jersey designed to help customers work collaboratively with ADM’s flavorists, mint specialists, and application technologists...

Expo West 2016

College undergrads successfully launch New Grounds Food by not being afraid to ask for help

While most college freshmen are asking probing philosophical questions about the universe or each other out on dates, the ambitious co-founders of New Grounds Food were asking for help and...

Sugar “unacceptably high” in children’s juices & smoothies and should be reduced, researchers argue

Parents embracing fruit juices, juice drinks and smoothies for their children because they perceive them as a healthier alternative to sugary sodas is misguided, based on new research that found...

Splenda CEO blasts ‘flawed’ Ramazzini research: ‘Sucralose does not cause cancer’

Sucralose “is safe and does not cause cancer, despite what you may have seen in some headlines,” Ted Gelov, the CEO of Splenda brand owner Heartland Consumer Products Group, has...

Expo West 2016

Could the launch of Nut Butter Filled CLIF Bars usher in a new era for the category?

Clif Bar – a company that helped transition the bar category from strictly slick slabs of finely blended ingredients to one with products made from recognizable grains and inclusions that...

Expo West 2016

Compostable stand-up pouch from Alter Eco reinforces “full-circle sustainability”

No longer able to idly watch the increasingly popular plastic pouches that currently are taking the US market by storm continued to mount in landfills, Alter Eco -- a “full-circle...

Harmless Harvest unveils new bottle, replaces HPP with enhanced filtration process offering ‘more predictable performance’

High pressure processing (HPP) gave Harmless Harvest a big point of difference in the coconut water category when it burst onto the scene in 2011 as the first ‘raw’ brand...

Hello, Peanut! eases parents' fears about introducing ground nut to kids

Assured Bites Inc.’s launch of Hello, Peanut! in early March gives caretakers a much-needed tool with which they can confidently, safely and systematically introduce children to peanuts to reduce the...

Expo West 2016

YouBar platform makes mass customization a reality, says CEO: 'We have no minimum order quantities'

Whether it’s a mug with your beloved pet’s picture on it, or a bespoke set of placeholders for a party you’ve ordered online, consumers love to design their own products...

DISPATCHES FROM FOOD VISION 2016

Gene-diet insights key to personalised nutrition success

Separating fact from fiction will be one of the main challenges for the food industry when it assesses personalised nutrition from the wealth of research that looks into gene-diet interactions....

Expo West 2016

Bare Snacks overhauls packs & launches new products that underscore its simple, transparent values

Fruit chip maker Bare Snacks is overhauling its packaging to create an iconic brand block on store shelves that will better standout from the competition and communicate to consumers its...

News in brief

Glanbia launches OatPure gluten free oats in the US

Glanbia Nutritionals has launched OatPure gluten free oats in the US, containing less than 10 parts per million of gluten, far exceeding US FDA requirements for gluten-free claims.

Expo West 2016

Beyond Meat to unveil 'the first plant-based burger that will be placed in the meat counter'

Beyond Meat – the California-based maker of plant-based ‘meat’ – is preparing to test market what it claims is “the first plant-based burger that will be placed in the meat...

Expo West 2016

The number of bites, not calories, influences satiety, Enjoy Life Foods CMO says

Research showing the repetition of taking multiple bites is more satiating than one piece or bite regardless of the calorie-count is what inspired Enjoy Life Food to develop mini versions...

At Expo West 2016, North American tastes turn up the dial for heat tolerance

More North American consumers are able to identify the nuances of spicy flavors, and the ingredients behind them, demanding more complexity in their spicy foods. Brands are happy to oblige.

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