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The ‘unstoppable’ weight management trend

By Stephen Daniells , 06-Jul-2009
Last updated on 22-Dec-2009 at 16:56 GMT2009-12-22T16:56:49Z

The ‘unstoppable’ weight management trend

With over 300m obese adults worldwide, it is no wonder that the food industry is keen to offer tasty possibilities to consumers looking to lose weight, and keep it off. The trend is now becoming 'unstoppable', say industry executives.

In this video, Stephen Daniells caught up with Sharrann Simmons of Cognis to hear about the potential of conjugated linolenic acids (CLA) to boost fat metabolism, and reduce fat regain.

Koos Oosterhaven, business manager at NIZO Food Research, talks about how flavor-enhanced satiation may reduce calorie intake by up to 9 percent during a meal.

And Jordi Ferre, vice president, general manage of Pure Circle USA, explains how the entrance of stevia has produced a weight management trend that is now ‘unstoppable’.

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