There is no clear winner in the front-of-pack labeling stakes, according to the results of the latest FoodNavigator-USA poll. Unless you count cynicism…
As you can see from the pie chart below, the industry-backed scheme Facts up Front gained the most votes, but was followed very closely by the Institute of Medicine’s points-based scheme.
Meanwhile, a significant minority of respondents backed alternative points-based schemes based on nutrient density schemes such as the Guiding Stars system or UK-style colored traffic-light labels.
But the largest share of the vote was garnered by the cynics amongst you, who suspect we are kidding ourselves if we believe that any front-of-pack labeling system will drive the kind of wholesale changes in behavior needed to tackle obesity.
Readers were given five options to select from in response to the question: Which front-of-pack scheme will help consumers make informed choices?
- Facts up Front. Consumers don’t want to be told what to eat.
- The IOM scheme. Busy shoppers need more guidance.
- Other points-based schemes that include positive nutrients. eg. Guiding Stars.
- Traffic-light-type color-coding schemes.
- We’re kidding ourselves if we think front-of-pack labels will change behavior.
Here’s what you thought:
Click here for an analysis of the pros and cons of the new IOM scheme.