The Sweetener Story: It's Not Which Type, But How Much
CRA
Renowned attorney Justin Prochnow talks to Ben Bouckley in Las Vegas about the threat class actions pose to beverage brands, from 'all natural' cases to a new wave of flavor characterization claims, and firewall strategies firms can use to scupper that potential multi-million dollar shakedown...
Prochnow, from Greenberg Traurig, spoke to BeverageDaily.com after giving a presentation at InterBev 2012 entitled: 'The Beverage Industry's Biggest Threat: Jackpot Justice Legal Claims (And How to Defuse Them)'.
"It [the recent class action suit wave] has really become, if not the biggest, then one of the biggest problems for companies in the food, beverage, supplement industry," Prochnow said.
"When we talk about beverages - I talk about them both in terms of beverages and liquid supplements, because they're very similar in a lot of cases."
