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Beer with a caffeine boost

07-Oct-2004

Anheuser-Busch has created a beer for those who fancy a night on the tiles but need that little extra something to pep them up.

The newest innovation from the makers of Budweiser is B-to-the-E (BE), a beer infused with caffeine, guarana and ginseng.

The company said the beer will be flavored with blackberry, raspberry or cherry, offering a sweet, but tart taste.

"With B-to-the-E, we've come up with a beer that has a taste with a 'wow' factor at the finish," said Nathaniel Davis, brewmaster for Anheuser-Busch.

The beer is said to be aimed at adults with hectic social schedules who are looking for a drink to match their fast-paced life-styles.

Depending on government approval, the company plans to launch the beer nationwide, marketing it through local print advertising, point-of-sale materials, bar and club promotions and online programs The drink will be priced slightly higher than Budweiser and will contain 6.6 percent alcohol.

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