SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Suppliers

Beer with a caffeine boost

07-Oct-2004

Anheuser-Busch has created a beer for those who fancy a night on the tiles but need that little extra something to pep them up.

The newest innovation from the makers of Budweiser is B-to-the-E (BE), a beer infused with caffeine, guarana and ginseng.

The company said the beer will be flavored with blackberry, raspberry or cherry, offering a sweet, but tart taste.

 

"With B-to-the-E, we've come up with a beer that has a taste with a 'wow' factor at the finish," said Nathaniel Davis, brewmaster for Anheuser-Busch.

 

The beer is said to be aimed at adults with hectic social schedules who are looking for a drink to match their fast-paced life-styles.

 

Depending on government approval, the company plans to launch the beer nationwide, marketing it through local print advertising, point-of-sale materials, bar and club promotions and online programs The drink will be priced slightly higher than Budweiser and will contain 6.6 percent alcohol.

 

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Key Industry Events

 

Access all events listing

Our events, Events from partners...